Pinterest marketing is still a well-kept secret for some to drive traffic and create sales funnels.
But even with all the systems, the results aren’t automatic or overnight.
So if you’ve tried a strategy for a while and still aren’t seeing results, you may need to plug some holes in your Pinterest system.
Listen to this episode to find out 10 things that may be holding you back from record traffic and sales numbers through Pinterest marketing.
Danielle Towner (0s): Failure is terrible but necessary. If you’re going to try something hard, if you’re going to put yourself out there in some way, there are going to be times where you screw up or don’t succeed. The most important thing is to learn from those failures and be resilient. Now that quote is from former POTUS, Barack Obama is a perfect example of what we all should do. Learn from our failures and be resilient. Now, I haven’t always known as much as I know, or have been able to do as much as I can do with the online business or with Pinterest marketing. But I’ve had to break some things and put them back together, call on tech support and learn some things from them, teach myself some things and take courses to get the experience and to learn and be better.
0 (53s): But today I’m specifically talking about Pinterest marketing. I look around and I look in the forums and the comments and all of these areas, and I see different things and issues or questions that I want to address. And some of them are saying that they’ve experienced, maybe drops in engagement, or even if you haven’t tried Pinterest yet, you can benefit from the topic today because. It’s talking about if you haven’t experienced driving sales and traffic to your website. I’m going to give you practical solutions to the things that you can look at, think about, Evaluate, refine your process, and make it better.
0 (1m 33s): Become resilient. So listen in as I talk about that and see where it applies to you and where you can put it into your strategy or what you can learn to even get started with your Pinterest marketing strategy.
1 (1m 52s):
Danielle (1m 57s): Welcome back for another episode of Dreamer Den podcast. I’m your host Danielle Towner and I help entrepreneurs build their brand awareness and online presence through website consulting, content marketing, and digital products. And I’m back with you guys today with yet another episode in the series on the “Profiting from your Pinterest Marketing. So throughout this Profiting from your Pinterest Marketing series, I walked you guys through everything that I use in my strategy and through what Pinterest is and how did you use it and how to automate it and all of those things.
2 (2m 39s): But I have noticed that some people who are already using Pinterest or some people who may have tried it. They’re saying or they have said that it may be either or not working for them or it stopped working. So I had a similar experience with engagement and interaction dropping on Pinterest. So I wanted to discuss with you some of the reasons why, and some of the things that you can do to change that. And if you are still on the fence or have haven’t, for whatever reason, tried it Pinterest yet. This can still be helpful for you to learn these things so that if you come across any of this when you do get started, then you can put this into your strategy and you can make those adjustments and you won’t just panic about okay, “why isn’t it working for me?”
2 (3m 38s): Or “why has my engagement on my results dropped?” So I’m going to discuss with you today, 10 Reasons Why your Pinterest Marketing Isn’t Bringing you Any Sales Traffic.” So, number one is very simple and it’s if you’re not using Pinterest, or if you’re just not using it to its full potential or maximizing it. So if for whatever reason you aren’t convinced that Pinterest is the platform for you or you are just procrastinating or whatever it is that’s hold you back, then that would be a good reason why it’s not bringing you any sales traffic.
2 (4m 21s): Because you need to get started with and you need to take on the information that I have broken down with you over this series and just start the steps. And if you’re not using it correctly or using it to its full maximization, then you need to start doing that. So if you’re not pinning enough, or if you’re not using the right titles and descriptions to get that information in front of people. If you’re trying to do all of this for yourself and not using a scheduler, those are some of the things that would mean that you’re actually not using Pinterest because you’re not using it the right way as I’ve laid out in all of these strategies.
2 (5m 13s): Number two would be that you’re not up to date on the current practices, the current best practices. So you know that as with all social media platforms, they had their certain rules or they have their certain changes that they make. Sometimes it’s yearly. Sometimes it’s out of the blue, they want to test things out and see how this is going to work or see how people are going to react to it. And Pinterest is no exception. So they have rules in place from the beginning to prevent people from being scammed and spammed and all these games people try to play out there.
2 (5m 54s): They have rules that protect people from that and they also make updates. And one of their most recent updates is that they prioritize fresh pins and fresh content. So if you experience some decrease in your engagement and not looking at the vanity numbers because some of those numbers don’t really mean anything. We’re focused on clicks and saves as a priority on that, we focus on clicks because that’s going to get them to your landing page, right? So if you’ve experienced some decreases in that, and you are not aware of these new rules, then you’ll need to check on that and make sure that you’re applying that.
2 (6m 40s): Even on old content, looping or re-pinning that same content, it doesn’t work the same. And also repinning other people’s content. It doesn’t work the same as it used to. So the focus now is on your own content and pinning new pins for that content and updating that old content to make sure that it’s fresh by their standards so that they can prioritize that and put that in front of the right users over recycling old stuff over and over again. So all of those best practices that you need to be up to date with, make sure that you’re up to date with that before you just throw the whole Pinterest away.
2 (7m 31s): So number three is that you’re trying to manually pin everything. So unless your Pinterest marketing is all the way that you have to do all day, then it’s going to be near impossible to manually pin everything. Even if you dropped down, like some people, to only pinning five or six pins per day, you still need to keep up with the best time to pin those for your audience. And that’s going to mean setting your alarm, setting something up on your calendar and making sure that you’re not in the middle of a meeting or a call or taking care of your child or cooking dinner or cleaning up when that alarm goes off.
(8m 22s): So manually pinning, it’s okay to manually pin some things. But manually trying to manually pin all of your pins on a daily basis, you should be pinning or showing a daily, the nest not going to work. So you’re going to need to use a scheduler. My scheduler or of choice is Tailwind. They have others out there. Buffer has one, and I’m a fan of Buffer. And other platforms have Pinterest on there, but none of them, in my opinion, none them compare to Tailwind and what to Tailwind brings to the table for your Pinterest Marketing.
2 (9m 1s): So if you go back a couple of episodes, I walk you through the different components of Tailwind. If you are watching from video and you go back a couple, I walk you through the different components of Tailwind and I also have an audio podcast I’ll drop a link to that. That walks you through how to you use Pinterest to automate your pinning and to bring traffic to your website. So that may be why you’re not getting the results you’re looking for because you’re not using the best times and you’re not pinning at the best time for your audience.
3 (9m 39s): Number four is your pins are ugly. And yeah, I said it. Your pins are ugly and that may be a reason why you’re not getting the results you are looking for. And you are not getting sales traffic to your website. Your pins are the first impression that you’re going to give everybody, the users on Pinterest. That’s one of the first things they are going to see. They’re going to see your pins, they’re going to see the quality of it. And they are going to see the headline or the title or text description on your pins. You want to make sure that all of these are on point. So make sure that your graphics are high quality.
3 (10m 23s): Nothing pixelated. Make sure that you’re using, of course, colors that correlate with your branding. But also, you know, if you’ve done your research about your branding, there are things that are appealing to the users or to your audience and not just to your favorite color. You want to make sure that you are taking into account all of the things, the big bold headers or the contrasting text, and all of the things that will make that pin attractive and also a compelling title or headline on those pins.
2 (11m 5s): So you almost want to lay it out like a magazine cover or a book cover. I have and a video of a dedicated to showing you the layout of how your pin’s supposed to look. I give you examples of this and I also show you in Canva how to design this pin to appeal to the users and to your audience. So that’s going to be a huge part of it. To make sure that your pin isn’t skipped over and that people will actually stop scrolling and take a look at it and to look more into it, then you need to make it attractive and not ugly.
2 (11m 53s): And also another thing, if you’re not a designer or you’re not techie like that or you just don’t have the time to devote to it, you can hire either a Pinterest manager or you can get templates that are already done for you. I have some of those templates. I can drop a link to those, but they’re basically already laid out the way that you should have your pin arranged like an attractive, beautiful pin. And all you have to do is change the text or it’s easy to adjust the colors to whatever colors you need them to be. And then you just start pinning. It’s a variety of them, so you can change them up to be fresh pins.
2 (12m 35s): You can change the images on the back. And that’s a lot easier than trying to start from scratch is to use the template. So those are some options for you if you don’t want to do the design yourself or if you’re not able to do the design yourself.
(12m 54s): All right, I want to share a little secret with you guys. When I was first getting started with Dreamers Den podcast, I had to research to answer a lot of questions. Like how do I record an episode? How do I get my show into all of the apps that people like to listen to? And of course, how do I make money from my podcast? The answer to every one of these questions is simple. Anchor. Anchor is a one stop shop for recording, hosting, and distributing your podcast. And the best thing of all is that it’s 100% free and ridiculously easy to use. And now anchor can match you with the great sponsors who want to advertise on your podcast.
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2 (14m 15s): Number five, you’re not using Pinterest SEO in your titles and descriptions. Now, that comes second. Well, actually they are both kind of equally important. In the feed, they’re going to see your pin and how beautiful and gorgeous your pin is and how the pin wows them. But if they’re searching for something, which a lot of people come to the Pinterest to search for information, for inspiration, for ideas, for products and services, they come searching for that. That’s why you want to make sure that what they’re searching for, based on whatever topic you have, that you’ve done your research, that you looked up, what people are searching for, and that you’ve included that as a part of your title and as a part of your description.
2 (15m 6s): So you want to do the perfect combination of copy and SEO. You want to make it attractive and you want to make it compelling. So basically, you want to make it something that causes them to want to click and learn more. But also that includes the search terms of how to do this or where to find this or whatever it is that the problem is that they’re trying to solve. So you start by looking in a search engine to see what people are searching for.
2 (15m 49s): I discussed this in more detail in previous episodes too. So if you haven’t checked out the Profiting from your Pinterest Marketing series on Dreamers Den Podcast, then check that out. And also the videos that you will find on YouTube. Number six, your content isn’t helping your audience. So that’s another thing similar to what I just discussed. A lot of people are passionate about different things and of course you want to be passionate and you want to be capable or gifted at doing what it is that you’re in business or what it is that you’re blogging about.
2 (16m 37s): The content, whatever your website is, about.
0 (16m 39s): you want to be passionate and you want to be gifted at it. But at the end of the day, the problems that you’re solving and the information that you’re providing, the value that you’re giving, it’s not about you. And it’s not about what you want to talk about. It’s about satisfying your user or satisfying your market, your audience. So what they’re looking for and what they want to talk about and what they’re trying to find. That is your focus. If your content isn’t helping an audience, you may want to look at
2 (17m 17s): “okay, did I do this for me or did I do this for them?” And “did I do my research on what they need to know in what they’re looking for?” And at the same time, you want to look at the quality of the content that you’re putting out there. So you want to look at it. “Okay, did I do, did I give them what I said I was gonna give them, did I do what I said I was gonna do? Or did I just give them an extravagant title and description and my content didn’t deliver or overdeliver or what I said that I was gonna do?” So you want to look at that and make sure that you’re thorough in the content that you put out there.
2 (18m 0s): Number seven, you don’t know who your target audience or your target market is. This is extremely important to make sure that you’re talking to, and you’re putting your information, your pins, your content in front of the right people. And its just important and it’s a core component of the foundation of your business. So if you did a business plan, then that’s a part of a part of your business plan, your business plan in your marketing, plans is to know your target audience. Because if you don’t know who you’re talking to, then chances are you’re not talking to anybody or if you do like a lot of people and you say, “well, I’m, I want to target to everybody.
2 (18m 49s): I want all of the money.” Well, you’ll probably get none of the money. So you need to know who your target audience is. I know that mine are women. I know that mine are between the ages of 25 and 45. I know that mine are people who either are trying to learn the beginning phases of business or people who don’t have time to do certain business tasks. And so they’re trying to make it easier or they’re trying to learn how to delegate that to somebody else. So, and it goes even deeper into their income levels, the types of things that they enjoy, the TV shows that they watch, the hobbies they have, where they hang out, you may need to spend some time doing your homework on that and finding out “who are these people and what do they do and where can I find them?”
2 (19m 49s): And based on that and you can begin to do the research on what they like and what they want and what they’re looking for and how you can help them with that. And so it may have to begin with there. It may be nothing wrong with your pins and your content, but your not targeting it to the right people. You’re not putting it in front of the right people and you don’t know what they want because you don’t know who they are. So spend some time finding out who your audience is and who your target market is. Number eight, you are unclear about what your objective is. And that’s another thing that is a part of the planning process. It may not be a part of your business planning process, but it will be a part of the process later on.
2 (20m 32s): It’s like when you are setting up an ad or a certain promotion or when you’re setting up anything. Even when you’re writing this content. What do you want? When you’re scheduling a pin, any of that, you need to think what you want. What is the result that you want to get from this? What do you want them to do? Are you trying to get them to read your blog and give you feedback on it, make a comment? Are you trying to make an immediate sale, send them to your shop, or get them to purchase something from an affiliate. Or are you trying to do something more long-term like get them on your email list and then build that relationship and then transfer that into a sale.
2 (21m 19s): So you need to know specifically and clearly communicate what you want the end result of this to be. Are you trying to get them schedule a consultation? What is your objective? Because you kind of have to work your way backwards and think about, “okay, this is the objective”. And so this is how I’m going to get them there. And then from there, you’ll know what content strategies and what pinning strategies that you need to use to get to that objective. So you need to be clear with yourself first, what the objective is and write that down and plan it out.
2 (22m 1s): And then from there, you’ll be able to be clear with your audience. Number nine, you don’t have a clear call to action. And so this piggybacks off of the previous one. If you are clear with that objective, then it is then you will be able to be clear with your audience. And so once you’re writing your content, then you can kind of plant the seed and kind of lead them or segue them into that call to action because you know exactly what your objective is.
2 (22m 42s): So we can give them a call to action. And you can also, if you’re clear on what you’re call to action is, then that’s going to help you with figuring out the best titles and the best descriptions to use for your pins and for when you’re scheduling your pins. What you want to place on those pins. The titles and descriptions because all of that is planting the seed and leading to that call to action. And lastly, number 10, you’re not using Pinterest ads. Now, the reason number 10 is about the Pinterest Ads is because you want to make sure that you’re doing all of those things first.
2 (23m 25s): And you want to make sure that you are maximizing the organic activity as you’re doing the activity that is gonna lead to the organic traffic. And you will be rewarded with a lot of it if you do these things right. Even though it’s a long-term strategy, it will happen for you. But once you are maximizing all of your organic activity, then that’s the time that you want to start investing into ads. We all have to put an investment into our business with time, money, or both.
2 (24m 7s): And once you put it in the time, It’s time to start investing into those Pinterest Ads. Especially if you have specific products or services that you want to promote. You’ve gotten traffic to your website and more than likely, if you’ve planted these seeds and set things up right, they visited your shop or they visited your work with me page or your services page and they’ve seen these things. But know who actually, most of the time, is going to make a purchase their first time on their first encounter with you or your website. Unless there are just hot and hot and ready to buy. And that doesn’t mean they’re necessarily ready to buy from you.
2 (24m 50s): But you can take this information and see where they visited if you have your analytics or your tags set up, your Pinterest tags set up. You can take this information and you’ll know exactly where they’ve visited it on your website. And from there, you will be able to use that to promote to these people. Cause these are warm people. They have been on your site, they’ve seen your information, they visited your shops, and you can promote to those people. And that’s where you’ll start to begin to get sales traffic and make those sales. So don’t just rely on all of the organic traffic because they’ll have to get acquainted with you.
2 (25m 38s): They have to know you, like you, and trust you. When you’re putting out your money, you want to make sure that you’re getting what you’re going to pay for. So once you went down the list and done everything on the list, then that would be the point that you start plugging in the ads and making sure that you’re putting your information in front of people who have already gotten acquainted with you and who have warmed up to you and your content and what your business has to offer. So all of this and being consistent with all of this, it will turn things around if you haven’t experienced the traffic and the sales that you’re looking for from using Pinterest marketing.
2 (26m 26s): So review these, let it marinate. Let me know what you think about it or if you have any questions about it. You can pop those in the comments from wherever you are watching, whether it’s YouTube I’m or whether you’re listening from my website. And if you’re listening from Anchor, just press that record button and ask your question and I will surely get back to you. And if you haven’t grabbed those Pinterest pin templates, the design templates, you can go to danielle towner.com/shop and get your hands on those.
2 (27m 11s): Thank you guys for listening. And as I always say, Dream Until your Dreams Come True.
1 (27m 18s): .