As we close on this series about crafting lead capture tools that add value, build relationships, and make sales, let’s put the final touches on your system. You need the right lead magnet to attract your dream clients. So today, we’ll break down:
- The basics of a solid lead magnet.
- 10 different lead magnets to attract your target market.
- How to decide which lead magnet is best for your offer and audience.
- The tools you’ll use to create the beautiful lead magnets your subscribers will love.
0 (6s): “No one has ever become poor by giving.” That’s a quote from Anne Frank letting you know that you can give abundantly or give endlessly, and it won’t leave you in a position to have nothing. This quote relates to our topic of discussion today because we’re talking about how you should give abundantly to see success in your business. Today, we’re talking about the lead magnet or also the thing better known as a freebie.
0 (50s): If you haven’t heard about a lead magnet already or if you haven’t been listening to this month’s series all about email marketing, landing pages, and building your email list, then go back a bit. A lead magnet is a free offer in exchange for someone’s email address or their contact information. Today, we’re talking about 10 different lead magnets that you can offer to your subscribers on your landing page. You can’t expect to get contact information from your client without giving something in return or without giving them something first. That giving is not going to stop you from making a sale. In fact, if you do it right, it’ll help you build a long-lasting relationship and to make repeat sales.
0 (1m 28s): We’re talking about how giving a freebie on your landing page can result in the complete opposite of you becoming poor because you’ll become rich in relationships. You’ll also be able to make a living, hopefully, doing something that you love. So, keep on listening to learn 10 different lead magnets you can offer on your landing page and the tools to get it done.
0 (2m 2s): Welcome back for another episode of Dreamer’s Den Podcast. I’m your host, Danielle Towner, and as I talked about before, today, we’re breaking down 10 different lead magnets that you can use to make offers on your landing page so that you can start building that relationship, building your subscriber list, and making offers to make sales for your paid products and services. If you didn’t catch the last episode, go back so you can learn a little bit about me.
0 (2m 32s): If this is your first time listening, welcome. Thank you for joining. If you’re coming back, welcome back. For those of you who are listening to me for the first time, I’m the owner of Dream Work Creatives. I help entrepreneurs build their brand awareness and their online presence through website design, content marketing, and digital products. If you didn’t get a chance to catch the last episode, take a listen to it so you can get to learn a little bit more about me.
0 (3m 3s): Today, let’s get into it breaking down these 10 types of lead magnets that you can offer on your landing page so that you can start building your subscriber list, so that you can start building those relationships, and so that you can make offers for your paid products and services. Now, before I get into the list, I do want to tell you that when you start deciding which one of these or which combination of these offers, these freebies, these lead magnets are best for your business and for your landing page, you want to think about the full picture.
0 (3m 40s): As always, you want to start with a plan and work your way backwards. You want to map it out or you want to write it out. You want to think about what you want the end result to be. What are you trying to accomplish? What are you trying to sell? What paid product or service do you have? What are you trying to sell? You want everything to link up together. Think about how you are promoting it, what type of content or ads that you’re using, and you want to map all of this out and have all of it to connect.
0 (4m 20s): Once again, if you haven’t listened to the full series for this month, go back and that will help you with putting together your plans and writing out exactly how you want this to go. Out of these, looking at your entire layout of the activities you use to market your product and services, that will help you understand which of these lead magnets work best for you. So, let’s get started.
0 (4m 50s): The first one is it’s a fairly simple one. It’s fairly common and a lot of people use it. I think that the first one works best probably for someone who’s already been heavily promoting or if you know that people really want or have a high demand for your product or service. An exclusive discount code or a coupon will work well for the first offer. If you’re still trying to build awareness around your product or service, maybe you should save this for a second offer or a Thank You.
0 (5m 26s): One lead magnet that people use, especially if they have a physical product—it still works with a digital one, but for physical products, it definitely works—is to have an exclusive discount code or a coupon. Some people use a popup or just the landing page and you can offer 10% off or whatever percentage makes sense. They sign up, they enter their email address or their contact info, and then they receive this coupon.
0 (5m 59s): The next one would be a checklist. This can work in any type of business. I even used this when I had a travel blog—just a PDF or a downloadable checklist that gives them details or information about the problem that you’re trying to solve for them. I may have given this example before, but I did a checklist on my travel blog where people went to a page of mine that was a listicle, a list blog that gave some of the top restaurants that were in Las Vegas.
0 (6m 40s): Then I followed up and offered a checklist of 50 free attractions that you could visit while you were traveling in Las Vegas and people signed up for it. It was a hit. That was probably the highest converting landing page that I had on that travel blog. I also use it checklists in my business now where I give a list of free tools that you can use to build your online business and that you can use as a part of your WordPress website.
0 (7m 16s): So, checklists work. They’re simple. You can use your current expertise or you can do research to even add more to it. They are simple to do, simple to create, and people appreciate this, especially when they’re new and learning. Another one is a workbook. Workbooks work really good across different industries, but I think a lot of coaches, like a business coach, a life coach, even one of my clients and someone that I’m collaborating with, she uses workbooks and she does coaching for moms.
0 (7m 49s): A workbook is something that’s easy to put together. It offers a lot of value for the client and you just have to map it out. You can put your expertise into it and give someone activities that they can go through and leave them curious about more and about working with you.
0 (8m 20s): Number four is a mini ebook or a guide. The reason why I say mini is because you don’t want to give out your full– if you’ve taken time and worked hard on an ebook and provided all this value into it, that’s a paid product in my opinion. Something simple like a 10 to 20-page ebook, if you really put your all into it, it provides enough value to leave them coming back for more resources from you without laying your all into it and offering it for free and not having something just as great as your paid product.
0 (9m 5s): Or even a guide that simply lays out solving one problem and they may have another issue that they want to come back and work with you for or to get more information from you in a paid form. These work well. It gives a lot of value in exchange for the information that they’re giving you—their contact information. Another one that I like and I’m working on incorporating myself is an email course.
0 (9m 36s): This can be in the form of video or it just can be a read email. This is very similar to an email sequence. The only difference is that you may not be pushing sales as much during the process, but you can plug your resources in there. At the end of this email course, you can offer them a paid course, or you can offer them a paid product, or it just begins the steps of continuing that relationship and making offers for them, but you’ve provided them high value.
0 (10m 20s): You basically break down the course over however many days it is. It could be a three-day course, a five-day, a seven-day, or however long you decide, but you break down this information that you’re teaching them into small chunks, and then you send them emails over that time period. You send them emails, you give them the information, and then you give them small little assignments that they may have to work towards. In the midst of that, you can plug in other resources, offers that you have, and closeout with offering them paid product or services.
0 (10m 57s): You can use videos in there, but even if it’s just a quick written email, it works just as well. The next one would be a short video. A lot of people like video or they consume their information via video. You can use this to do a mini video course, giving them a taste or a sample of what your full course would be like. If you do video marketing, if that’s a source of revenue for your business, you could give your email list a higher-level video than what you just put out in the public space.
0 (11m 40s): That would be a bonus for them joining your email list. The video could be around a specific topic and something that you know is going to solve the problem that they’re asking about. Make it a short, sweet video, and keep their attention. As long as you’re providing value and teaching something or solving a problem, then you’re going to keep your audience.
0 (12m 22s): All right. I want to share a little secret with you, guys. When I was first getting started with Dreamer’s Den Podcast, I had to research to answer a lot of questions. Like how do I record an episode? How do I get my show into all the apps that people like to listen to? And of course, how do I make money from my podcast? The answer to every one of these questions is simple—Anchor. Anchor is a one-stop-shop for recording, hosting, and distributing your podcast. The best thing of all is that it’s 100% free and ridiculously easy to use.
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0 (13m 32s): That’s anchor.fm/start. I can’t wait to hear your podcast. Let’s recap real quick. Number one was exclusive discount code or coupon. Number two was a checklist. Number three was a workbook. Number four was a mini ebook or guide.
0 (14m 4s): Number five was an email course. Number six was a short video. Number seven—this is something that I really like— is you break off a small portion of your paid product or service. This works as a physical or a digital product. If you have a physical product, it could be offering them a sample. Like if you have a candy store or if you do baked goods or any type of food, you could offer them.
0 (14m 33s): This could be similar to a type of coupon that you give. You can offer them a free sample. If they can come into your physical location or if you ship out your products, you can offer them a free sample of it. If you have a digital product or an online store, this could be a page of your book or a chapter of your book.
0 (15m 4s): It could be some type of template that’s related to the product or service that you have. If you build websites and you offer some type of landing page or you offer a Linktree page as a template or anything that you can build or design. If you’re a designer, you offer that as a template. Then that’s a small portion of your paid product or service that’s enough to give them insight into how you design or the work that you do and continue building that relationship and make an offer or your paid product or service.
0 (15m 52s): This one is related to those and this is for a service-based business. If you’re in fitness training—and this could be online fitness training or in a physical location—if you’re of coach, if you do consultations, just offer a free session. It’s up to your discretion, but it’s similar to if you offered a free 15 to 30-minute discovery session.
0 (16m 25s): You can gather that information from them, give them a little sample or a taste of your services, learn more about them, and it shows the value that you provide. You also have the contact information to keep in touch with them and continue that discussion and continue building your audience. If they really love you, then they’re going to tell other people about you too. So, there’s benefit in giving away this free item. There’s also audio.
0 (16m 55s): We’re speaking by audio right now on a podcast and you’re listening to me, but this could be a way to build your audience. If you have people that are not listening to your podcast or if you want to provide somebody with a premium audio sample of some resources or details you haven’t given out already, this is a good way to build your list. Or if you did a course or did a live stream and you don’t plan on keeping that up, you can offer it in the form of a video/audio sample in email in exchange for their contact information.
0 (17m 45s): So, they’ll be able to have this and keep it and go back to it if they need to, even though you decided to take this information or this resource down and not keep it up for them to find it online. That’s a good strategy if you’re saying, “I’m not going to have a replay on this. I’m not going to keep this up. You won’t be able to access it again, but if you sign up at XYZ URL, then you’ll be able to have access to it.”
0 (18m 15s): The last one is a printable or some type of artwork. Now, if you’re a creative, this can work in different ways. You can have a printable recipe that they have to sign up for by email or it can just be some type of artwork that they can print out, hang up. Some people even have artwork that they sketch out but you’re the one who actually fills in the colors. A lot of different cute things: printable calendars and planners, printable lists that you fill out, even some of the workbooks we talked about can be printables.
0 (18m 54s): Also, digital forms of artwork. Some people give away wallpapers and screens for your desktop or for your iPhones, your mobile devices. That’s definitely something good that you can do to give a sample of your work, but also to build your list and provide high value for your target audience.
0 (19m 24s): Those are one through 10. We can go back and recap again. We went through six already. Number seven was a small portion of your paid product or service. I explained it to be for your physical product, the sample of it, or for your digital product, a page, chapter, or template. Number 10 was related to that. That was a free session. Number eight was an audio or video file that you don’t plan to keep online so you offer it exclusively to your email subscribers.
0 (19m 56s): Number 10 was a printable or some type of art template. Let’s talk about, quickly, the tools that you’ll need to create these. You have all these ideas, but how do I create these? Now, if you’re already using video and audio, you already know how to create this. It’s just as simple as editing or taking whatever clip that you want and having it hosted somewhere or being able to connect it to your confirmation or Thank-You emails.
0 (20m 32s): If you’re new to video, some people use YouTube and they just share it as an unlisted, but if people share that video, then other people will have access to it. Some people do it that way. You can also record a video and upload it to something like Dropbox or Google Docs, and then have a shareable link that you would add to either your confirmation or Thank-You page. That would be how you can do your video.
0 (21m 3s): You are able to upload video directly to your email. That may be an option too, depending on the email platform that you’re using. To create the templates and the printables, this is fairly easy. It’s more simple than you may think. Most of them are PDFs and PDFs can be editable files too. If you’re creating the checklist, the workbook, or the mini ebooks or guides, then you can use something like Pages.
0 (21m 36s): A lot of people use Pages for the ebooks. You can use Microsoft Word or Google Docs, and then when you save it or export it, you just do that as a PDF. You can use different types of design software; anything from the Adobe suite, you can use Publisher or Inkscape. Publisher is a Microsoft product and Inkscape is an open-source design software.
0 (22m 6s): Then there’s Canva. Canva is very popular and they already have templates that you can use to design things or you can start from scratch and design it yourself if you have those creative skills. For discount codes and coupons, you can use a PDF to create a coupon that somebody may want to print off and bring to your physical store. There’s also discount codes or coupon codes that you should be able to easily generate in your online store.
0 (22m 37s): If you have WooCommerce or Shopify, or BigCommerce, Big Cartel, all of those, I know for a fact that WooCommerce and Shopify have it where you can generate the discount codes and the other should be the same. Most of them are the same across the board; just different preferences and different features. All you need to do is to use these tools to create these resources—the freebies or lead magnets—and you would just go to whatever email marketing platform you’re using and there will be an option to upload documents.
0 (23m 17s): Now, you would upload the documents there. Like in ConvertKit, if you’ve seen my landing page tutorial on YouTube, then you will see that there is a way that you can upload those files right within the confirmation. If you are using any other email marketing platform or even on ConvertKit, if you want to connect it to the Thank-You email that comes out to them after they’ve signed up, then you can actually hyperlink it and connect it as a document to whatever language you want to use.
0 (24m 3s): You can just highlight it and hyperlink it and connect it to those terms. Then when they click on that link, then they’ll be able to download whatever resource it is. It’s as simple as that. I hope this has sparked some ideas for you in your business. Like I said, think about the ultimate goal. Think about your paid product or service and also think about the problem that you’re trying to solve for your audience. This will help you to choose exactly which one of these lead magnets will work best for your landing page and will work best for you continuing to build on the relationship that you have with your target audience and have clients for life.
0 (24m 51s): Let me know if you have any questions. You can do so by pressing the record button on Anchor if you’re listening from that platform. If you’re listening from my website, you can post your questions in the comments below. Have a wonderful and productive day. As I always say, dream until your dreams come true.