If you’re looking for a way to make money as a content creator or want to start a low-cost online business, digital products are one of my top suggestions.
They’re affordable to create, are easy to make with a little training and the right tools, and you only have to make them once to make tons of sales.
Aside from affiliate marketing, they are one of the most low maintenance items to sell online. You only need to test and make updates as needed.
Your largest investment would be eventually upgrading the tools you use to create the product and the platform you use to sell it.
Right now, all you need to worry about is how to go from blog to cash by knowing top digital product ideas, the tools to create them, and how to set them up for sale.
How to Find Ideas for Digital Products to Sell
If you need to come up with ideas for what digital products to sell, start with the content you’re creating and the niche you’re a part of.
Just like writing blogs and creating content for your social media platforms, you should have a go-to list of topics that you pull from.
For example, I focus on:
- Website Design
- Pinterest Marketing
- Graphic and Canva Design
- Business Planning
- Marketing Planning
From this list of topics, I can look at my target market to see what their problems, pain points, and questions are.
Use a combination of SEO research, questions from comments on your (blog or social media) content, direct messages, and Q&A forums.
Here are a few SEO and Q&A platforms to start with:
That gives me what I need to create content, services, and products, including digital products. That’s where you can start too.
If you follow me on Instagram, you may have seen my post with the most common types of blog posts that you can create.
A few blog post types among those were how-tos and listicles. People love how-tos because they enjoy learning things in steps or tutorial form.
And listicles make anything easy to break down, whether it’s educational, informative, entertaining, or a healthy mix of each.
Both of these types of posts teach your audience or target market how to do things. And it breaks down the steps or processes and how to do things within your niche.
This is a great way to position yourself as a thought leader in your industry by sharing what you’ve experienced, learned, and know.
So those are two good examples of types of posts that you can use to turn them into digital products.
Top Product Ideas to Create from our Blog
Today, I’m going to give you a list of digital products that you can easily create using your blog content as your guide.
1. Create and Sell a Printable Related to your Process
One of the quickest and easiest products you can spin-off from your blog is a printable document.
This can work for many different types of industries, but some examples would be a recipe or a process that you’ve explained. Let’s talk about recipes first.
If you are a food blogger or you have a site where you walk people through the process of making different food items, you can simply offer a recipe.
A lot of people add a recipe at the end of their blog so their audience can print it out for free, but you can take this as an opportunity to sell yours. Put this printable up for sale.
And if you don’t want to just sell an individual recipe, then take some of the recipes or the steps that you shared in your blog for different entrees or sides and create a cookbook.
That’s an easy printable product you can put for sale. And you’d have that audience, traffic, and the right market already at your fingertips reading your blog.
2. Make a Planner for the Steps of your Tutorial
Like I always tell you, everything starts with a plan. And that’s why you can find oodles of them for sale on these internet streets.
No worries though. The planning world still has room for you to put your creative spin on the planners that be.
To create your digital planner product, take a how-to article or a listicle where you’re going through the steps and create a printable of those steps for them to go buy.
Think about what’s unique about the steps in your tutorial and include that in your planner.
Example 1: I have a blog post where I walk people through how to set up their sales and marketing plans for the year, month, and week.
And then I walk through how to break the steps down into daily tasks on their Trello board. I combined all the steps that I took them through and made a printable planner.
The planner goes through each month for them to rinse and repeat those steps and plan out their sales and marketing content for the year. I added some color to it, made a layout for the planner, and that’s my digital product.
Planners are flexible these days, so you can share the plans for whatever it is that you’re teaching. If you’re teaching somebody how to start a business, how to write a business plan, or even how to create a product or design something, you can make a planner from it.
Example2: For a podcast, a lot of people would take advantage of their audio and sell an upgraded audio file with more detailed or more premium information in it.
Some creatives offer the transcript of their audio file, either for a lead magnet or to sell it.
If you want to teach other people how to start a podcast, you can break down the process you used to start and run your podcast.
And you can either sell that process in a planner form like I mentioned or create a course from it.
We’ll talk about that a little later down the list.
3. Repurpose and Expand your Blogs Into E-Books
E-books are convenient to buy and easy for writers to create, sell, and make a profit from your content.
Even if you’re doing a long-form blog post, which is like 2000 words or more, you still won’t fit everything on that topic in one post. So that’s a great way to take that outline and expand on it.
Create an outline for a book, expand on the topics that you have in that blog post, and make an ebook out of it.
It doesn’t have to be super long, but there’s room for you to expand beyond the blog post. The great part is that you already have an interested audience right there to market the product to.
4. Create a Course for Detailed Guidance
If you’re using some of the suggestions that I had for a how-to blog or a listicle blog, you’re already teaching your audience how to do something.
Even if you have screenshots, instructions, or step-by-step details, you’re elaborating on what to do. Everyone learns differently.
You readers may find the instructional blog helpful, but they more guidance. They may prefer a more hands approach or to follow a video.
So there’s an opportunity to create a course for the same topics. You may also have some other tips and tricks that you can show them when you’re teaching them about this topic.
That’s the perfect time for you to take that blog and any questions or feedback and outline it to make a course.
And that’s a digital product that you can sell. You can either do a live course in something like Zoom, or you can pre-record it and put the video for sale as a digital product in your store.
Example: One of my content topics is planning, so I’ve made it a part of my yearly content calendar to discuss planning in January. I have blogs, social media content, and YouTube tutorials training on business planning and other types of plans helpful for operations. When I completed my last business plan, I also recorded a video, created a digital guide, and made a sample business plan. These materials are for sale in my online shop as a digital course.
5. Make an Item List or Step-By-Step Checklist
A checklist is a great digital product for multiple niches to use. You can use your how-to blog and sell your outline for that process. If it’s a DIY tutorial, sell the checklist of ingredients for that.
This works for more than food or a recipe. You can do a checklist for product ingredients such as a hair product or a skin product.
Any type of ingredients list or a grocery list for food items will work too so that you don’t need to rely on selling the recipe.
Example: If you’re a travel blogger or travel consultant, your audience will be so grateful for a checklist. I’m telling you what I know.
When I was a travel blogger, I set up a travel checklist because people are always forgetting something. It’s convenient for them to have a digital or a printable list that they can go down as they’re packing to make sure that they have everything that they need.
I was able to build my email subscriber list using my checklist as a free lead magnet, but that’s also something that you can create and sell.
Next, let’s go to the tools that you’ll need.
Best Tools to Use for Creating Digital Products
I’m about to share some of the tools I use or and some that I’ve tried and recommend. Canva is a good place to design your printable or digital downloadables or templates that people can actually go in and customize.
And if not Canva, Pixelied is a very similar platform to Canva. It’s a little newer, but it’s comparable with Canva.
There is a whole list of other design platforms you can use to make digital downloads and templates, but Canva is winning right now. And Pixelied is very close to providing the same thing.
If you want to get more technical into the types of things that you offer, then you can use design software. Adobe of course has a great software suite.
Inkscape is free to design software that’s comparable to Adobe Illustrator if you don’t want to start with too many expenses. You would save the printable as a PDF document, not Word or any other Word Process where people can make edits.
The only thing a customer should be able to edit is a template. They can write on it or adjust the template as needed once they download it.
You also need somewhere to store these items if you don’t have media storage within the platform you’ll use to sell.
Or if your hosting plan doesn’t allow enough storage, you may need to use external storage.
Use a storage system in the cloud such as Dropbox or Google drive. You use Google Docs if it’s just a PDF with links or text and no graphics. Both Google Drive and Google Docs allow you to share a link to your document.
For courses, you need a good camera and an updated smartphone to start with. And then, you need some type of video editor if you’re going to be selling a prerecorded course.
I also suggest connecting ConvertKit to your shopping cart so you can send out automated sequences or automatic emails with the link to their document.
Once your customer makes a purchase and completes checkout, it’ll trigger that product to be sent out to them automatically in an email.
A paid plan with Convertkit also includes Convertkit Commerce where you can set up digital products on their platform. I use it for some of my digital products and the checkout is quick, simple, and distraction-free.
An email marketing platform such as Convertkit is also convenient if you want to send out multiple emails that lead up to the course date.
Where to Set Up your Digital Products to Sell Online
And as far as what blog or what shopping software you want to use together, I’m a WordPress girl. I’ve been with WordPress from the beginning and I use WooCommerce for my shopping cart, but there are other good options out there.
I recently started testing Convertkit Commerce and will be adding my full digital catalog there soon.
I’ve also worked with clients on Shopify. So that’s a good platform where people sell digital and physical products and they do have an area for a blog.
The only difference is that WordPress is a leader in search engine optimization. They’re much more advanced than Shopify is.
I also come across many people who use SamCart. That’s another one that I’ve tested and I’ve spoken with their sales team.
Other consultants and coaches I know use SamCart and recommend it as a platform to sell digital products.
And a great thing about them is that they have a very simple checkout process. It’s very distraction-free and doesn’t send your audience away from that page checkout.
Convertkit Commerce and SamCart will be e-commerce platforms that are separate from your website.
However, you can still use your blog as a tool to build your relationships, give relevant information they need, and solve your potential customer or client’s problem.
And then, you would suggest the product as the solution and link to that one product in your content.
Time to Start Creating your Digital Products
It’s really that easy to start making money online from content and blogs that you already have. That’s the power of repurposing.
If you find yourself having trouble with following this process, pop your questions in the comments below or schedule a quick call with me.
Or drop in my weekly live streams on Instagram for a Q&A.
*Post may contain affiliate links for products I have tried or use and recommend. If you make a purchase I may receive a commission at no additional cost to you.