There are plenty of ways to make money from your blog.
But you need to put it in front of the right people.
Now that we’ve talked about how to write a blog that books clients and makes sales, I’m sharing some blog marketing ideas.
And all of these ways to increase your blog traffic are free.
Be sure to follow @dreamworkcreativess for more business and marketing tips.
Danielle Towner (0s): Marketing is telling the world you’re a rock star. Content marketing is showing the world you’re one. That quote by Robert Rose sums up what today’s episode is all about. Today is a show and tell episode. We’ve gone through the different components of blogging. We’ve gone through SEO and how to be discovered by creating an experience that the user can benefit from. We’ve talked about the different components of making sure that you nail your blog posts each and every time.
0 (31s): And we’ve talked about different things that you can learn from my experience of being a blogger for years. In this episode, we’re talking about after you create your masterpiece, after you give your audience something that they can enjoy and something that they can also learn from and apply, how you get it in front of the right people. So in this episode, we are going to talk about seven ways to promote your blog posts, and you can do it for $0. So keep on listening to hear more.
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0 (1m 12s): Welcome back for another episode of Dreamer’s Den Podcast. If you are here with us for a second time, a third time, or if you’re a regular, thank you so much for joining us again. For those of you who are here for the first time, welcome to the show. I’m Danielle Towner and I help entrepreneurs build brand awareness and an online presence through website design, content marketing and digital products. Let’s get into today’s show and tell episode. As I like to call it or, what I’m working on in my book is, I call it show up, show out, and show off.
0 (1m 47s): Let’s talk about these seven ways that you can promote your blog posts for free. Now, of course, there’s a place in time for paid marketing or paid advertisement, but all of us are at different levels and different budgets. And if you’re bootstrapping it, if you’re shoe stringing it, or if you just want to supplement some of the things that you’re already doing – some of the paid promotion you are doing. Or if this is where you are starting and then you build up to it, these are things that worked.
0 (2m 18s): These are the things that I or my peers have tried. And these things are things that you can incorporate depending on your time, your availability, your skills, and your resources. Most of these are simple, quick, easy things to do, but of course, we can’t do all the things and be all the things to all of the people all the time. So pick out a few of these or some of them that include social media may be a part of the platform you’re already own, but it just maybe a different strategy that you haven’t used.
0 (2m 55s): Evaluate your time, evaluate your budget, and decide which of these would work best for you and incorporating these. Let’s get into it. Before we talk about it, I’m going to let you know that some of these do include social media, but it’s not just talking to you about regular old posting on social media. These have different strategies or different ways of doing things to get you better organic exposure. The first of these is an age old thing in the blogging community but a little different, a little more selective and that’s guest posting.
0 (3m 27s): With guest posting, you basically reach out to someone or they reach out to
2 (3m 33s): You.
0 (3m 35s): You have an opportunity to submit your blog or an article on someone else’s website or you are featured on someone else’s website. And it still works very well because it puts you in front of a different audience, puts you in front of their community. But I feel like you need to be smart and strategic about how you do this. When I started Blogging back in the day, I was basically taking any opportunity or trade off I can get with that. But the smart way to do this is to actually evaluate this person’s audience.
0 (4m 9s): Look at their social media, look at any place that they have a following or engagement. Even in their comments. Or you can just directly and ask them, “who is your audience? Is it male? Is it female? What’s their age group? Ask them all the things that they know about their audience. Not because you have any intention of stealing their audience, but you want to make sure that you’re providing value to their audience. And at the same time, if you are doing it to promote your blog and your posts, and you have products and services, you want to make sure that it’s going to be beneficial to them and in helping them in solving their problem.
0 (4m 47s): So you don’t want to waste your time if what you’re providing is not going to benefit them. It doesn’t have to be someone who’s in the same industry as you. It could work better for someone who has a complimentary product or service or niche to yours. Something that works well with what you do or what you provide or what you give tips on. And it also doesn’t even have to be another blogger. It could be something like Medium.
0 (5m 18s): Those journalistic sites are even Forbes allows people to do that. They allow you to submit your articles or posts, but Medium has less of a barrier to entry. It’s more accessible, but they allow you to write articles. And on Medium, you can actually get paid to write on their website Or there’s a way to connect your own website to theirs so that you’re still benefiting from that traffic versus just having it on there as a funnel leading those people to your website through your bio or your profile there. 0 (5m 48s): But either way, it can be beneficial to you to give you exposure, to position yourself as an expert or an industry leader, and to also give you more leverage with search engine optimization. And another link to something that’s affiliated with you and your business.
0 (6m 40s): Guest posting, but strategic guest posting, that’s number one. Number two, let’s talk about Facebook groups. Facebook groups, they’re going to give you more of an edge with people actually seeing what you’re posting. This doesn’t always work if the group is just completely overcrowded. There are some benefits to a large group and there are some drawbacks to them. Because a group that’s so large and it doesn’t have any type of guidelines in the group, some people still won’t may not be able to see your stuff because it’s just passing by so fast because people are posting so frequently and everybody wants to be seen and heard. But some groups have certain days where they post a thread and you’re able to do certain things. So you just want find one that’s complimentary or related to your niche or the message that you’re trying to get out.
0 (7m 10s): And that may not be to go to one that’s for small business owners if you are targeting a certain group. Because it’s just different business owners promoting to different business owners. That may work if you’re looking for business to business relationship where they need something from you or are you need something from them. But if all of you are in the same niche and in the same group, then nobody is going to be interesting in what you’re offering. They’re just going to be trying to promote to you. So it may be benefit you better to list out or think about your target market and list out who can benefit from this or what type of people are or what type of interest can benefit from this, and join those groups.
0 (7m 49s): And then when you post something that’s helpful for them, they’ll be more prone to go and visit that because they are not just interested in promoting to you. So that’s how you have to look at the Facebook groups. Also look at their rules because some people start a group and they want all of these people to join. But then they’re like, “Don’t promote in my group. Do not promote in my group or you are going to get kicked out. They want to be the only ones promoting to you. So they’re building a group, but they are building their group to control you.
0 (8m 20s): Or to want to promote you, but you really can’t post anything. All you can do is come in and amen and give praise to the people who started the group. That’s not going to help you either. It has to be a healthy mix of really, truly wanting to find people to network with and engage with, and also help them by providing value to them and looking at everything from the benefit of them. But not a relationship where you aren’t allowed to have a voice.
0 (8m 51s): Look at the rules, look at the type of group, look at the people in there and the interests. Also look at the numbers. The same thing for Facebook pages. People think that Facebook pages are dead and the algorithm does continue to decrease the amount of organic exposure that you have. Even on my page, some things people see it. They may not like it or react to it, but I still get clicks on it. I can look at my numbers and still see that I still get clicks or some things that aren’t visible to everybody.
0 (9m 26s): And of course the organic engagement, without paying for ads, the engagement has decreased. It continues to decrease every year or even more frequently, but people still see this. And if you’re looking at not just your page and other people’s pages, they may be doing other things to promote their page. Or they may be putting more money into ads ads than you are. So you have to look at that and take the same approach as what I told you with the group.
0 (9m 57s): Make a list of what interest would benefit from what I’m trying to show them with my content. What type of niches would that be? I can’t take all the credit for this. I’m a part of a podcasters group. One of the people who has been getting major traffic on his podcast. It’s a history podcast. He’s been building his listenership very well in a short amount of time. What did he said that he does is he basically finds relevant pages that are complimentary to what he’s podcasting about.
0 (10m 31s): Pages that are about history or pages that would be interested in learning about history. So this is stuff that people who like and follow those Facebook pages, they want to know about it. And he asked the owner if they would mind sharing his podcast. And so you get a yes or you a no, and you move on with life. It doesn’t kill you. It doesn’t break your heart. So he asked him if they wouldn’t mind sharing his podcast or a link to his podcast as a resource for their audience.
0 (11m 2s): And that’s how he builds his listenership. And he does this as a habit repeatedly. It’s not just a one time thing, but he creates a habit with that. And that’s how he’s able to feel on his podcast audience. Well. The same applies with a blog. Find relevant pages that are complimentary to what you blog about. Just politely ask the owner would they mind sharing this as a resource for their audience. You’re going to get different reactions like you would with anything that you’re asking for, pitching for, or selling.
0 (11m 38s): Some people may not get offended or feel like you’re trying to steal their traffic, but you can’t really steel anything from them. People are going to go where they want to go and they’re going to stick with who they want to stick to. They may get offended. They may feel like you’re spamming or they may be annoyed or they may be delighted to collaborate and give you a yes. So you’re going to have to decide on your number and you’re going to have to reach out to people, but don’t do it in a spammy way. If you’re genuine about what you’re doing and your interest is really in helping, then it won’t come out that way.
0 (12m 10s): But this is something that works. Alright. I want to share a little secret with you guys. When I was first getting started with Dreamers Den Podcast, I had to research to answer a lot of questions. Like how do I record an episode? How do I get my show into all the apps that people like to listen to? And of course, how do I make money from my podcast? The answer to every one of these questions is simple, Anchor. Anchor is a one stop shop for recording, hosting, and distributing your podcast.
0 (12m 42s): And the best thing of all is that it was 100% free and ridiculously easy to use. And now Anchor can match you with great sponsors who want to advertise on your podcast. That means you can get paid to podcast right away. And the one thing that I also liked about it is that it kind of reduced the workflow so that you didn’t have to do a lot of the leg work. And I could focus on getting guests and started interviewing and recording immediately. So if you’ve always wanted to start a podcast and make money doing it, go to anchor.fm/start to join me and a diverse community of podcasters already using Anchor.
0 (13m 24s): That’s anchor.fm/start. And I can wait to hear your podcast. Alright, a little side note. If you follow me on Instagram or Facebook, you probably saw a story from me recently where I shared a photo of me completing my application for my absentee ballot. I’m staying home as much as possible and keeping me and mine safe. But I do understand that my vote and my voice matters, especially at critical times like these.
0 (13m 57s): Now, if you share some of the same concerns that I do just know that voting isn’t just going to the polls on election day anymore. Options like early voting, mail-in voting, and ballot drop boxes are available to more voters and are growing in popularity. How to Vote, a tool created by Democracy Works breaks down the options your state offers for casting a ballot, empowering you to decide when and where to vote. With the How to Vote voter tool, you can sign up for election reminders, see what’s on your ballot, get step by step assistance requesting your mail ballot, explore your options for returning your votedmail ballot, check your voter registration status, find your polling site, and makes sure you have the appropriate ID.
0 (14m 52s): Decide when and where you’ll vote this at howto.vote . Number three, let’s talk about Bloglovin’ and Feedly. Basically this is using a content curating resource, a resource that combines different topics and different hobbies and interests. And they give content from different areas of the web. Bloglovin’ specifically groups together blogs on their website. Let’s talk about my story with Bloglovin’.
0 (15m 22s): Back in the day, if you’ve listened before, you know that I used to be a travel blogger. So Bloglovin’ automatically puts people’s blogs on their platform. It’s kind of set up like a social media platform. People can follow. They see an intro to your content and they used to be able to click on it and it would go to your site. Well, when mine was automatically added – I’m not sure if everybody is just automatically added, but a large majority have blogs, maybe the pending on how long you’ve been blogging or how much content.
0 (15m 58s): I’m not sure what the criteria is, but they’re automatically added and then you have the opportunity to claim it. So it’s similar to how you’ll see a business on Google My Business and it may say claim this business. Well that’s because it may have been automatically populated or someone else may have added it but they didn’t own them when they added it, so the owners didn’t. Somehow it got there, but the owner didn’t add it and it gives you the opportunity to claim it. So its the same way with Bloglovin’. If you didn’t add it, they give you an opportunity to claim the blog.
0 (16m 30s): They had it set up to where you would have to add some type of phrase or link, including their information to one of your blog posts on your blog. So I did that, but it still kept giving me trouble and saying that it wasn’t there. I was never able to claim my blog, so I just left it alone and just forgot about it. I had better other things to do, but here recently after a researching it again for this podcast. I do want to look into it and give current information and some things are no longer useful after a time.
0 (17m 6s): Or some things have a different reputation in how it’s viewed as far as your marketing activities. Stumbleupon, there was a time when Stumbleupon was really hot and popular with curating content and people being able to swipe and scroll through it. That’s not really the case anymore, so I wanted to make sure that Bloglovin’ is still a good resource. During my research, I discovered that they have actually come under fire from different bloggers for scraping content and claiming it as their own.
0 (17m 42s): So basically where as it used to be that you could go there and see your intro and click and go to the person’s blog and they get credit for that traffic, they were pretty much copying the content and the comments on that post. The way that they did that, it was showing us as their own content, from the standards of search engines, instead of it showing up as the blogger’s content. There is a message that said that they have corrected whatever the process was for that, but I’m not sure about that.
0 (18m 19s): That was sketchy the way that was set up. You can search and see those articles and see know what happened with that. I can’t necessarily 100% recommend that based on what they did. There was an alternative that was suggested, which was Feedly. With Feedly, you can have a free account or you can upgrade to a paid account. That’s mainly for people who are interested in looking through or curating different groups of content that they are interested in reading.
0 (18m 50s): Bloggers do you have an opportunity to submit their content there. So Feedly was given as the alternatives to that and it’s the same thing. Putting your content in front of a different audience, but still with the goal of making sure that you group it in the right place or a tag it in the right place so that it reaches the proper target audience. So that’s number three. Number four, let’s talk about LinkedIn and LinkedIn groups and then also Twitter.
0 (19m 20s): this is the other part of social media that we cover. And I don’t mention all the social media platforms. I’m just mentioning the ones that are more tailored towards content and those types of resources, and I say LinkedIn because LinkedIn is a business platform. So if you’re in a certain type of niche that may be geared towards businesses owners, then LinkedIn or LinkedIn groups is a good place for you. Twitter can work for just about anything it’s based on the method that you use.
0 (19m 54s): LinkedIn, you basically have to engage and network and be a regular conversationalist for it to work best for you. You can build a network and share those links to your blog post with that network. And have a good message behind that and it’ll get you result, but to really get results on LinkedIn, you need to position yourself again as an industry leader. So that’s going to take some time and take some time development to do that, but it can work. But there is another side of that, which is the LinkedIn groups.
0 (20m 27s): With the LinkedIn groups, that’s another area or another place to where it’s not really control by the algorithms. And you have a chance for everyone within that group to see what you’re posting. Some of these groups, people are linking up for opportunities for guest posting and things like that. But some of the groups, people just have common interest. They may be all bloggers and they’re interested in helping each other, get exposure for their blog posts.
0 (20m 59s): You may be able to post something that they find interesting or they find helpful and they’ll be willing to share it with their audience on different social media platforms. Or they may give you valuable feedback on your blog posts through the comments or just give you feedback on it to help you improve your writing skills. So those are the benefits of LinkedIn groups. Just that networking and collaboration opportunities and you got to helping each other. With Twitter, it can work for just about any niche, but there is a method to it.
0 (21m 33s): It’s a place for conversation, for engagement, for interaction and organic opportunities come from that. But you don’t just come in with the purpose of, “okay, what can I get out of this?” You have to spend time. It’s about relationships and it’s about conversations. So that’s how you have to take the Twitter approach for it to best work for you. All of these so far are absolutely free. Number six is discussion forums.
0 (22m 2s): There are different discussion forums where someone will ask a question or post the thread and they want answers. They want their problem solved or they want feedback on those questions. These forums are beneficial in more ways than one, but they are an opportunity for you to build a reputation and for you to position yourself as an expert or industry leader. Because if you are constantly showing up and answering questions and people find these beneficial, they can do things like vote on the responses that you gave and say that it was helpful or they going to reply back to you?
0 (22m 44s): But they’re going to try the things that you’re telling them to do. And if it was helpful for them are helpful for anyone else who’s a reading that thread, that’s going to be helpful for you. In the midst of that, you can sprinkle in some of the links to your blog posts if that’s going to further give them instructions or more details on the advice that you’re giving when you’re answering these questions or when you were applying in these threads.
0 (23m 14s): If you do this repetitively, you will build a reputation for yourself. But on the flip side, this is kind of getting off of the promoting your blog for free part of it. But you know, it’s still helpful because on the flip side, you can look at the questions that people were asking and look at the things that people aren’t talking about. And you can take that back to your notes so that you will know what topics you need to touch on within your industry. What problems you need to solve, what people need help with, and you will know what you need to write about in your blog and how you can apply to your business.
0 (23m 46s): Definitely incorporate it if you have the time, the staff, or whatever resources you need. Incorporate the time to get involved in the forums with Reddit or Quora. Or there is a huge list of these. You can search for it or even if you type in one of these and say that you are looking for sites like these. Those will come up and some of the lists even have it broken down by the type of forum it is or whatever information they’re looking for. Whether it’s tech, fashion, or beauty, food, or whether it’s general for bloggers or different things like that.
0 (24m 27s): Don’t sleep on the discussion forums. If you don’t take anything else away, take that. Number seven is Pinterest. I’ve talked a little bit about Pinterest marketing before, but I’m going to get heavily into this in the next series. Pinterest marketing is amazing for bloggers. It’s amazing for any type of industry. People think that it’s just for food recipes. Foodies, DIY, crafts, but its all types of industries.
0 (24m 58s): There’s hair, beauty, fashion. Real estate agents use Pinterest. Business professionals and marketers use Pinterest. All types of industries use Pinterest. And they also have an area where you can have a shop on there where people can see your products, digital or physical products. They don’t support services, but you can post products on there and when they click on it, it goes right to the product on your site. That’s amazing in itself.
0 (25m 29s): But for the blogging piece of it, they do have options for ads. But for the $0 budget you get a lot for it if you put it in the time with having high quality images, well-designed pins, and it’s linking to valuable high quality content on your blog. It’s worth the time that you’ve put it into pinning. And there are methods on the back end where you can schedule it. so you don’t have to sit on Pinterest all day. You can put in less time if you add those things that way. But we are going to talk about that.
0 (26m 1s): I just want to open your mind to Pinterest’s because not many people are open to that. If you don’t know, like we’ve been talking about SEO in this series, Pinterest is a search engine. So it’s going to help you in that way too. When people go and search for things to solve their problems, whether it’s in Google or whether it’s in Pinterest, then that’s an opportunity for your resources to come up. If your doing the things that I just outlined and providing valuable content.
0 (26m 35s): I’m not going to get heavily into Pinterest right now, but I wanted to prep you for that and tell you that it is one of the best ways to promote your blog posts for free. I hope you guys have found this helpful.
0 (27m 6s): Let me know if you have and get ready for our next segment that will be all about Pinterest marketing. Thank you you guys for listening.
Let me know if you have any questions. You can press the record button and ask your questions and I’ll get back to you. Or if you’re listening from my website, danielletowner.com, you can scroll to the bottom of this podcast and there will be a comment section where you can ask questions or give me your feedback.
Follow me @dreamworkcreatives for more daily business and marketing tips. And as I always say Dream until your Dreams Come True.
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