We’ve gone through your options for monetizing your website. Now, let’s get to the bag. In this episode, Danielle is breaking down what you need in your sales system to consistently make profits from your website.
She’ll help you gather the tools to lay the foundation for your sales funnel and connect the dots to your social media marketing, email marketing, and website conversions.
So grab your pen and notepad and let’s get to work!
Danielle (0s): “Without a solid foundation, you’ll have trouble creating anything of value.” Now, this statement from Erica Oppenheimer is in reference to preparing for a test that could shape the future of your college experience, and possibly your career. I’m using this quote in reference to laying a solid foundation that can shape the experience of your customer, and also, your profitability and success as an entrepreneur.
Danielle (1m 25s): We’ve gone through the ways to monetize your business. Now, we need to, after talking about those options, talk about how you do it. We’re working our way into the systems and laying those foundations, connecting those dots between social media, email marketing, and your website, to create a funnel and create a sales funnel that works. Today, we’re going to talk about what you need to do with those monetazation options because no matter what you choose, no matter what you decide to make a profit from, you’ll create it using these foundations and using this system. Keep on listening to learn more about eight things that you need to make your website profitable. Welcome back for another episode of Dreamer’s Den Podcast. I am your host, Danielle Towner, and I help entrepreneurs build their online presence and brand awareness through website design, content marketing, and digital products. As I said, today, we’re going to talk about those foundations and working our way into this system to have a successful funnel that works. This funnel is going to bring in prospective customers and clients, and basically, narrow them down to smoking-hot leads that are going to buy from you and do business with you.
Danielle (2m 4s): We’re going to walk through the component of what you need on your website and connecting those dots to your website to create these smoking-hot leads. The first thing that you need is a landing page. A landing page is basically just a web page. Your home page is considered a landing page. The type of landing page that we’re talking about is either a page to collect emails, which is still closing a type of sale because you’re convincing someone to give you their information.
Danielle (2m 38s): It should be in exchange for something of value. That could be a purpose of a landing page. It’s also landing pages with detailed information that goes through the sales process and closes the sale on that landing page. That should be something after you’ve given them information of value, giving them something of value, or walking them through a process of getting them to that landing page. That could be anywhere else on the web; resources in your umbrella of content that converts to catch.
Danielle (3m 10s): A landing page can also be for the purpose of giving detailed information about a specific topic, but the goal is mostly the same—to motivate or persuade someone to take action. Those are different types of landing pages, and you need landing pages. You need a landing page. You need one for the specific purpose of the specific product that you’re working on selling, that you’re promoting.
Danielle (3m 47s): You need one to collect emails. It could be the same one or it could be two different ones. You need these as part of your system best one. It’s one of the core parts of your email marketing and/or sales channel. A link tree, in my opinion, is a type of landing page also. You hear people call them link trees or hear them calling them LinkedIn bio tree. Basically, the URL that’s connected to your profile that sends them to your cornerstone options for your website.
Danielle (4m 22s): It could be free options, most of the time there’s paid options on there as well, a quick way to get people to what you need them to have without having to switch out your link every couple of hours or every couple of days.
Danielle (5m 18s): That’s a form of a landing page and it’s very handy to have one of those too. That is the first part of what you need. Before you even dive too deep into building your foundations and getting these different components for your system, you want to take a moment to list out what your goal is. Start with the end in mind and work your way backwards. If you know what your niche is and you’ve been working on your content, you’ve been pushing out this information, if you’ve made a plan, basically, then you’ll know what your goal is It will be easy for you to jot this down into a sales and marketing plan. You want to think about what your end goal is, what you want to motivating and persuade people to do. Basically, what value or how do you want to help them? How do you want to solve the problem? You want to think about this and work your way backwards in order to know how you want to plan out, closing that sale, and plan out getting them to the place that you need them to be. First, the landing page, and also, like I said, the subscriber forms where you collect emails.
Danielle (5m 52s): That’s a form of landing page too, and that’s very important. You also want to make sure that you maximize every platform that you own to make it easy to collect these emails and to build your subscriber list. Whatever options you have, if you’re using that Link in bio tree, make sure that you have a way to get them to your email forms, make sure that you connect those dots. When you are building your website or when you are upgrading your website, think about the places that your target audience are most likely to land on your page.
Danielle (6m 31s): They will land on other areas of your page. Some of those are coming from the links that you provide people, but also they’re coming from content. If you’ve done your copy correctly and you’ve done your search engine optimization correctly, then when they search for certain things, you could be in the feed for what they’ve searched for. So when they land on your page, they’re going to land some valuable content. You want to make sure that you incorporate, on those pages and within your content, ways for them to get premium information, upgraded information, some type of valuable tool in exchange for their email address.
Danielle (7m 11s): Any area that you can add that email subscriber from in a non spammy way and actually creating value for them, make sure that you maximize that opportunity. Next, you want to have an email marketing platform. This will probably come in the other order. When you have the landing page subscriber form, email marketing platform, all of that will probably come in a bundle together. It could or could not. Some people use different systems, but they’re connected.
Danielle (7m 42s): You want to have do your research about what you need from your email marketing platform. There are plenty of them out there. One of the popular ones is MailChimp, ConvertKit is another one. Different ones are tailored for different goals and different types of entrepreneurs and business owners. I used MailChimp for a while and then I decided to switch to ConvertKit. Both of them are user-friendly.
Danielle (8m 15s): From my perspective, MailChimp has a lot of beautiful templates and layouts. ConvertKit has a lot of upgraded templates for landing pages and things like that. ConvertKit also has a better open rate and they’re actually upgrading to be more tailored towards digital creators and people who are selling products. Those are some of the things that you want to keep in mind. What is your goal?
Danielle (8m 45s): What are you offering? What do you want to be able to deliver to your customers and your clients? Is this email marketing platform going to work for you? Some of my peers in the industry use MailerLite. Some of them have email marketing systems in conjunction with their shopping cart software. Those are things that you want to look into. How is it going to make your life easier? How is it going to deliver the things that your target market needs?
Danielle (9m 16s): Next, you want to think about without your bio. You want to have a power bio. A power bio consists of a few things. One of the things that people do when they see details or information or a post from you on social media, they go check out your page. They go check out your profile and your main page. They look at your feed and they may want to look at it and see how beautiful it is or see how much of a beautiful mess it is.
Danielle (9m 48s): No matter which way, they may go look at all of that. They’re also going to try to learn more about you or your company, your brand. You want to make sure you have those compelling details in your bio. You want to have a line about you or what you do. You want to have a line about what it is that stands out about what you do. There are a million marketing consultants. There are a million people who are doing what you do.
Danielle (10m 19s): There are a million people with online boutiques. What stands out about yours? That is where you put what’s different about yours. Also, include some accolades or some of the things that you’ve accomplished. “I was featured in this magazine,” or, ” I got to this level. I achieved this goal.” Basically things that are going to let them know that you’re an expert in your industry and that you are performing. So whatever this may be for you, you can talk about that.
Danielle (10m 56s): You can talk about how long you’ve been in the business. It’s a short amount of characters that you can put on there. So be creative, be to the point, but make it powerful and compelling instead of just ordinary. You want to close that power bio with a call to action. Even in the bio, you want to tell them what to do. If you have something for free that you want to give to them and you have that link to it in your bio, then let them know. Whatever it is that you’re trying to direct them to for that next step in your system, in your funnel, then make sure that you have that call to action to end your power bio.
Danielle (11m 43s): Let’s talk about your content. Now, content is in so many different forms. There are so many options for that. Content is your blog, your video blog, your life live stream, which is similar, is social media posts. You have different options for that. A lot of people are doing video and pushing video because it’s said that 80% on the internet consume their content by video. Blogs are still popular.
Danielle (12m 20s): People still search and read content and gather information from bloggers who have experience with this and who share it in high quality, in a thorough way, what their experience has been or how they solve this problem. You just want to make sure that you’re as consistent as possible with your content, that you’re delivering it in the right way, and making sure you’re pushing it and putting it in front of the right people, that you’re notifying your audience about what you have available.
Danielle (12m 57s): It’s high quality writing. Not just throw something together. Pour your heart out, share your expertise, talk to your audience like you’re talking to a friend, and be simple. Just break it down and be simple. Content is going to be a huge part of this system in your sales farmer because people want to know that you know what you’re doing. They want to know that before they invest time into seeing what you have to offer or what you can help them with.
Danielle (13m 32s): They want to know before they invest time or before they invest dollars, that you know what you’re doing and that you can actually help them. As they absorb this information and as they see that you’re giving them results and helping them, then they’ll want to invest more services and more products with you. Choose what areas of content you want to focus on. Be as consistent as possible. Give and share and you’ll begin to build your audience and your tribe, and you’ll work them through converting.
Danielle (14m 9s): Speaking of the content, you want to make sure that you good copywriting and SEO. Copywriting is what closes the sale. Basically, arranging and putting those words into a way that people can relate with and also in a compelling way that motivates them to take action. That’s the difference between just sharing something or teaching somebody something, and actually getting them to make a purchase or to do business with you, or to give up that name and email for your list.
Danielle (14m 50s): Having good copywriting and SEO is how they’ll find you.
Danielle (15m 29s): You want to make sure, whether you hire someone to take over this portion or whether you have to learn it and take a course from someone in copywriting and who’s training others to copywrite, you want to make sure that you have good copywriting throughout the areas where you’re motivating people to take action. Have good copywriting, and even in your blogs, have good search engine optimization so that people can find what they’re looking for. When you’re writing these captions for your videos, when you’re writing even social media posts, and when you’re writing your blogs, you don’t want to just stuff keywords everywhere. Share the information and do it in a way that is suitable for your audience. You want to think about what they’re searching for.
Danielle (16m 1s): You want to think about how they’re searching for it. A lot of people are going to write about how-tos or where to find. They’re going to be asking those questions. When you’re working on search engine optimization and you’re writing these titles, then you want to think about how they’re going to ask these questions. You can even go to the search engines, Pinterest, Google, different search engines, to see how people are searching for this information.
Danielle (16m 31s): That’s what you want to include within your content.
Danielle (17m 19s): Next, you want to have a call to action almost everywhere. The majority of your social media posts, and it doesn’t always have to be to a paid product. After you finish providing people with valuable information and valuable content, they’re looking for you to tell them what to do with it. It could be to take this information that I gave you and put it to use in your business, practice with it. Or it could be “For more detailed information or more detailed value about this subject, join my email list.” It could be “Click the link in my bio because I have a paid product on sale.” It doesn’t always have to be resulting to trying to get a sale, but you need to tell people what they’re supposed to do with the information that you’re them. Calls to action on your post, on social media, calls to action on your blog posts, your vlogs, in your video. Make sure that you’re closing your content with a call to action. You always have to tell people what they should do and what you need them to do.
Danielle (18m 2s): Never leave home without it. Throughout all of this, like I said before, you need to be consistent. Consistency could be having the same brand voice throughout all of the components of your system, throughout all of your content.
Danielle (18m 36s): Consistency means showing up when you say you are and showing up when people expect you to. If you have a good flow, and you have a good schedule, if you’ve done your sales and marketing planning, then that won’t be a problem for you because you already wake up knowing what you have to do. You’ve already planned it out. You’ve already prepared before that day for what you planned out. If you have your plans mapped out, then that shouldn’t be a problem for you. If you’ve connected these dots, then that shouldn’t be a problem for you. People are going to, as you build an audience and as you build that trust with them, then they’re going to rely on you and they’re going to have expectations of you to be there.
Danielle (19m 8s): You want to be consistent. As LadyBossBlogger put it on a previous episode, when you continue to show up, then people trust you. There’s a debate on whether this last number eight is a need or not because some people use, some people don’t, and out of these, both have found success. Ads are a good thing that will help you boost your business and these systems, and have a well-running, functional, profitable website.
Danielle (19m 44s): I’m mainly talking about social media ads like Facebook ads, Instagram ads, Pinterest ads. Now, as I said, you can definitely do this without ads. I’ve done so for years, but ads are a way, in a crowded marketplace or in a crowded area, to stand out in your business or to stand out in the industry or stand out from people who are doing the same thing.
Danielle (20m 18s): There’s still a whole different system or a whole other area of rules and ways for ads to work out for you to where you’re just not bleeding out money and not getting results. That’s something that we may talk about.
Danielle (21m 31s): In another episode. With ads, you still have to do properly for them to work. High quality images, copywriting, calls to action, content that’s friendly and inviting that’s going to make them feel like they can trust you, all of those things. Ads are a good way to help build your community. They’re also a good way to get people in your sales funnel. Like I said, there’s a debate about it. Some people use them, some people don’t. So this last one is not a need, but it definitely can help you get things flowing in this foundation and this system that you’re building.
Danielle (22m 7s): Those are the eight things that you need to make your website profitable. Those are the parts of the system that I’m going to be walking. Those are the things that are a part of this funnel and the system that you’re going to be using to make money from your niche, from your blog or your website. As I said, make sure that you have all of these things. If you’re upgrading, make sure that you’re making these a part of your website. If you’re just getting started, then do your research into what’s best. For the parts of this that you have to get products for like the email marketing platform, the landing pages, look into what’s best. Look into copywriting and search engine optimization. Look into the power bio and start planning things out or planning out your content if you haven’t done so already.
Danielle (22m 38s): If there’s anything else that you have a question about in the meantime, you can easily press the record button if you’re listening from Anchor and ask me your questions. Or you can post your question in the comments below if you’re listening to this from our website. I will definitely get back to you. Other than that, I have enjoyed sharing with you the eight things that you need for your website to make a profit. Thank you for listening.
Danielle (23m 9s): As I always say, dream until your dreams come true.