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How to Balance Business and Family Life as a Mompreneur


After having a baby and relaunching a business around the same time, I’m sharing tips to help moms balance business and family.

As a full-time online business owner and full-time mom, I’ve learned a few ways to manage time while working from home.

Get the free digital business management planner for mompreneurs here.

Listen to learn a variety of tips about:

• Business planning
• Personal planning
• Time management
• Setting boundaries in your business and personal life
• Prioritizing your schedule and obligations
• Delegating and automating tasks
• Getting help with business and parenting responsibilities
• Making yourself unavailable

Watch the video version of this podcast:
https://youtu.be/evuwJa7xFfE

Danielle Towner | Entrepreneur + Digital Creative Resources

0 (0s): Problems arise in that one has to find a balance between what people need from you and what you need for yourself. That quote from the late Jesse Norman is so reflective of the experience of a mompreneur. We’re constantly pulled in so many different directions. We have our family to take care of, our children who are always on our minds, even the rare moments that they’re apart from us. We have them to take care of. And then we’re trying to take care of business or whatever it is that we have, the personal goals that we have for ourselves. And depending on the type of business you run, it’s like you’re still taking care of care of their babies and you’re taking care of some of their responsibilities.

0 (49s): And you’re making sure that you keep these clients satisfied and happy and their problems solved. Whatever problem that you’re resolving for them. You want to make sure that you continue to keep them satisfied. So in the midst of all that, there’s you. And one of the top things that mompreneurs look for is balance and how to manage their time and just how to get it all done. And in my experience with starting off as an entrepreneur and transitioning into mompreneurship, I kind of, when I relaunched, I raised my baby and my business together.

0 (1m 31s): And it’s been quite a learning experience. So in this episode today, I wanted to share with you the things that I’ve learned and the ways that I’ve been able to manage business and family and personal time as a momprenuer. So stick around and keep on listening for more. Welcome back for another episode of Dreamers Den podcast. If you’re joining us for a second, third or millionth time, not really millionth, but if you’re joining us again whether it’s back on YouTube or back on the audio podcast platform, which is all major platforms, thank you guys again for coming back to listen.

0 (2m 17s): And if you haven’t joined before I’m Danielle Towner of Dream Work Creatives, I help entrepreneurs build their brand awareness through content marketing, website, design, and web consultations and digital products. And I’m back with you guys today, I’m starting a new series and this one is going along with a collaboration that I have with another entrepreneur and a mompreneur Chasstity Parrish of Roadmap2BalanceforMoms. We’ve teamed up to put together a series, especially for mompreneurs. So if you’re not a mompreneur, please share it with someone who you think could benefit from this.

0 (3m 1s): But if you’re thinking of becoming one, if you’re a parent, then stick around and listen and gather the tips and share the tips. But today, as a part of the monetizing, your mom power series, where we’re helping moms to build a balanced business by monetizing their superpowers. Today, I’m going to be kicking off by starting with how to balance entrepreneurship as a new mom. And then even if you’ve been a mom and you’re new to entrepreneurship it’s a totally different experience from what you think it is.

0 (3m 41s): Or at least from my experience. I was an entrepreneur first. And then I became a mom and you know, therefore a mompreneur. And you know, I’m thinking, “Oh, I have everything in place. I have all the systems. I’ve been running this business for a while. So it’s going to be fine. You know, I’ll just work when he’s sleeping and he’s young. So he’s just gonna, he’s not gonna do much. It’s not going to be much to distract me.” And it was totally opposite of what I expected. So no matter which way you’re doing it, whether you’re the entrepreneur first and then the mom, or whether you were a mom first and then decided to start a business, you’re in for something very new and something different.

0 (4m 30s): But at the same time, it’s very similar, but I’m going to get into that and talk more about it and give you some tips on what you can do to find balance within running your business and taking care of your babies and making sure that you are developing the absolute best human beings that you can possible. So let’s talk about my story a little bit more. So I had a baby and then I relaunched my business around the same time. So before, when I started off as a blogger and I started off working with different marketing companies, providing services for them, it was more of a freelance style thing.

0 (5m 15s): And then I started accepting my private clients and that’s when I decided to relaunch my business. And my business consultant politely tapped me on the shoulder and said, “Hey, you need to redo a business plan for this. And so in the midst of everything I had going on, I had to do the business plan. I had to redo my website and do all of that. And I had this young baby at the same time.” So like I told you, I had this dreamy idea of how everything was going to go and it was going to be so perfect and we’ll get to spend so much time together. And I’ll run my business at the same time, but it was a little more complicated that, but it was a learning experience and I’m glad I had it so that I can share it with you.

0 (6m 2s): So I asked women, I asked a lot of other women with children, how did they balance? And even during my previous mompreneur series that I did back in May, it was Mompreneurs Making the Dream Work. And you can find that on the audio version. I asked them what they had to say about how they manage their time. And a lot of them had a very similar thing to say. And one of those things was that you should use a planner or a calendar, whether it’s digital or whether it’s physical. And the second thing they said was that you should prioritize your schedule based on what’s more important to you.

0 (6m 45s): And some people have different views on this, but what I can say is what they said about the planner and planning everything, that has been a game changer for me. Because before I was more the free spirit. I was just kind of like I wake up and however the day goes, it goes. And I’m still naturally a free spirit at heart, but I’m more of a structured free spirit now. So this is one of my planners. And I use Trello. Trello is a part of my daily life and daily planning. And I have some tutorials here and I’ll be adding more. But yes, planning has changed my business and my life.

0 (7m 30s): Because you got to think about, you’re keeping up with a whole nother human being and their schedule. And you’re trying to keep up with yourself too. And it’s a lot to put on the brain, especially when you’re running a business. And if you’re running a business where you’re servicing clients, I mean, you’re keeping up with them too. You’re taking care of their babies too. So it’s a lot to keep up with. That’s why it’s good to put it in writing or put it in digital form, but in a planner, in a project management system and something that can help you keep up with the dates and times and deadlines and tasks. So I actually have a layout.

0 (8m 12s): I have a template of my Trello, my daily management calendar for my business. And I also have a printable where I made a printable of that. And you can get your hands on that. I will post a link in the comments so that you can click the link and you can get that for free. It’s a free template of how I operate my daily schedule. So those are the two number one things. And as far as prioritizing your schedule, how I do that is I have my top four things. Like these are my four things that I need to get done for my business today.

0 (8m 54s): And of course your child, you’re always going to know what’s a priority. Whether it’s appointments, whether you need to spend certain time with them, whether they have field trips or whatever it is you need to do with them, you know, that that’s going to be a priority. So you make that a priority when you’re making your schedule. I know field trips are on an out right now, but hopefully not forever. But so the next thing I would say is to manage your time, like you manage your budget. So some people use different buckets or like the way that I do it, I know that my tithes come first.

0 (9m 34s): And then I know that there is a certain amount of money for my monthly expenses. And then I know that there’s a certain amount of money that I need to save. And then I need, I have spending money. So have those same different types of buckets with managing your time. What amount of time in the day do you need to allocate to certain things, even down to your personal time. So take your time and divide it up yearly, monthly, and weekly. Divided up and decide how much time you need to devote to certain things within your week.

0 (10m 23s): And that’s including again, into your personal life and your business. And I mean, they, they’re kinds of always going to end and tomorrow intertwine, especially as a momprenuer, but you know that there are times that you may be able to get help or times that, if you have your child in a nap time schedule or a schedule where they are to be doing their own work, you know that, okay, these are the times. And from this time to this time is what I can devote to that schedule. So that’s what I mean by divide it up like you do your monetary budget.

0 (11m 5s): I made some notes about that because I wanted to explain exactly how I meant it, but I did it without the notes. But anyway, so you want to stick to your guns, what you can and you can’t do. So that would be next. I know when I first started off as an entrepreneur, before I was a mompreneur and I mean, it still, it still could happen now. But when I first started off, because I was on my own schedule, people would feel like, Oh, she’s not doing anything. She can go pick up my kids or she can go and pick up my dry cleaning or go through my grocery shopping. Like they would add on the extra things on my schedule because they felt like, because I had a flexible schedule than meant I had a free schedule.

0 (11m 52s): And that’s not always how it, you know, that there’s, there’s things that you have to get done because if you’re not taking the action. If you’re not taking strategic action in your business, then you’re just busy and you’re not making any money and running the and the business. So you have to set those boundaries. There is a freedom in being an entrepreneur and a flexible schedule, but that doesn’t mean you can pile on and take on everything everybody else has going on. Decide what you can and what you can’t and what you’re willing to do and set those boundaries. And that’s even with clients, if you know that you only can take on four clients this month and two of your slots like gone and you have four more people who are trying to get on your schedule.

0 (12m 44s): Then don’t just take them on out of guilt or out of greed. Stick to your guns and what you’re able to fit into your schedule. The next one is to ask for help. And that’s one thing I know for me, like I had a hard time doing. I felt like people were able to see as a mom, especially with the young child and me operate my business. I felt like they were supposed to be able to see or to sense that I needed help. And that’s not true. They have their own lives and they have their own things going on and they may very well be willing to help, but they might feel like.

0 (13m 25s): She got it all together. She’s doing fine because you’re not showing or it’s not coming off as you needing help and you’re not opening your mouth. Open your mouth and ask for the help. Sometimes your support system is bigger than you think. And you’re just waiting on them, but don’t be afraid or ashamed to ask for help. Don’t feel like you’re not a good mom because you have to ask for help and don’t feel guilty about asking somebody to help you. It could be as much as, “hey, can you step in for this 30 minutes so that I can get something done really quickly that I need to focus on.”

0 (14m 12s): It could be teaming up with your partner or your spouse or your co-parent to say, “Hey, I have this going on. This is what I’m trying to accomplish, this project. What is your schedule? Can we work together so that I can get some things done within my business? Some things I can’t have him around for or have the baby around for her around for.” So ask for help. Ask for help, collaborate, open your mouth and ask. And one thing that has been so key in my business, especially as a momprenuer is delegate and automate. I never knew how important this was until I became a momprenuer.

0 (14m 56s): It’s important for any type of entrepreneur, but for a mompreneur, it frees up more time for you to be able to do other things and to be able to take care of yourself. So like with delegate and automate, it means that once you have a system, once you’ve mastered certain things in your business, you got it going, it’s making money, you’ve reached your capacity and you want to expand it, give another entrepreneur, another small business an opportunity. Contract with them, work with them, hire them, however you want to do it.

0 (15m 36s): But pass that off or outsource it to somebody else so that, that can free up your time to work on business acquisition or start developing another part of the business and doing the same thing. And it can also free up your time to spend with your child and devote to nurturing and developing your child. Or it can be time that you spend for a date night if you need to give your partner attention. Or it can be time that you spend on personal time or self-care, or doing something with and for yourself or just doing nothing. But that’s important because like before when I wasn’t a mompreneur, when I was just an entrepreneur.

0 (16m 19s): It was no problem for me to, I’m naturally a night owl and I’m not a morning person, but I had to become run now, but it was no problem for me to just go. And it wasn’t a big deal for me to just go and go, go all day. Not worry about eating, not worry about sleeping and then take a nap and get up and do the same thing all over again, especially when I’m so zoned in and focused on a specific goal. But I can’t do that anymore. I don’t have that type of time. And that’s one thing that I really had to get in my head. Is that just because I’m multi-passionate and multi-talented, that doesn’t mean that I can and I should do everything.

0 (17m 5s): And I cannot, I can no longer do that. And that’s okay. Be comfortable and trust somebody else. And that’s also going to help you develop the business and bring in more money. But as a mompreneur, you won’t have the same amount of time to devote every single hour of the day to business. So you need to get comfortable with delegating and automating. So I explained the delegation part of that, but the automation part is just simply putting certain systems and certain tools and apps in place to do things that you or your team won’t have to do manually.

0 (17m 44s): So it could be as simple as scheduling social media posts, scheduling Pinterest posts, like we talked about and using the Tailwind app. It can be using a tool like Zapier to connect certain apps together and when certain things are triggered, it automatically happens. That’s what I do with my booking systems and my contact forms. Instead of having to manually add email addresses to my list, I use Zapier. And I say “hey Zapier when somebody reaches out to me, take care of this for me.” And it’s set up with all different kinds of systems.

0 (18m 26s): Trello even has their own automation systems in place. But you can also trigger certain things and set up certain commands, what they call zaps so that things happen when you move certain boards or boards are moved automatically. Trello can do that and you can connect it to Zapier to do that too. So it’s things like that, that we will go into more detail about in this series, in the live series that we’re doing on Instagram, but delegate and automate, that’s like of the utmost importance for a mompreneur. And the last thing is kind of simple.

0 (19m 5s): It’s turn your notifications off. I know that it seems like if you miss out on something on social media, or if you don’t see it right now, it’s the end of the world. But trust me, it’s not. I I’ve had my notifications off and I’ve had my phone on silent since March of 2018 when I became a momprenur. So I’ve had my notifications off since then, and it’s been okay. Nothing happened. I didn’t miss anything major. I get back to it, and it gets done or it gets replied to.

0 (19m 46s): But if your text messages and phone and notifications about this person posting and doing this and that are constantly going off, then you’re not going to get any rest. Your child is going to be irritated depending on how old they are. And you’re going to be constantly stopping and not making the most of your time. It’s not productive for you. And even if you don’t turn it off permanently, like I did or indefinitely like I did, just turn it off for a certain time of the day so that you can rest and so that you can focus and so that you can get things done. So that’s one thing that I recommend also for a mompreneurs.

0 (20m 28s): But the last thing that I want to encourage you to do is to take your time. ne thing that I regret when I first became a mompreneur is that I started trying to do so many things and bring out so many projects at the same time. If you just focus on one thing and developing that, I would say that will work out better for you because you won’t pile on so much on your schedule. You’ll be focused on developing that and taking it to its full potential and not spreading yourself so thin. And also, you won’t, on your daily schedule, it’ll be easy to do those top four or those top five and not feel like, “Oh, I got a million things that I’m neglecting.”

0 (21m 19s): There was a quote that came out from Chadwick Boseman around the time that he passed away. And it was saying, “take your time, but don’t waste your time”. So that’s all that I’m saying, you have goals on your list and you can get to those goals. But if you work on one thing and focus on it and doing it efficiently and build it up, then you’re being productive and you’re not wasting your time, but you’re taking your time in the sense of you’re not piling on things so fast and causing yourself unnecessary anxiety. So take your time, focus and build from there.

0 (22m 2s): Build your team and then develop the other projects that you have. So I hope this was helpful for the moms out there who are trying to find balance in your business. I know that it’s certainly been helpful for me. And these are some of the things that I’ve learned along the way. So if you click that link, you can get the schedule that I told you about. I have a specific schedule that I go by on each day to make sure that the different components of my business get the attention that they need. And to also make sure that I’m not overwhelmed.

0 (22m 43s): And this system has been working perfectly, seamlessly for me for a while. And it even includes personal time and time to, to look at the back end part of the business and not just the operation part. So click the link to get your hands on that schedule. And from there, you’ll also be notified about our live stream because Chassity Parrish and I are doing a live stream series. We’re going live every day giving you tips and tools for building a balanced business and monetizing your mompowers.

0 (23m 26s): So you’ll be notified of that. I hope you join us there and get to know us a little better. And if you have any questions and you’re watching from YouTube, then post your question in the comments and I’ll get back to you. And if you have any questions and you’re listening from my website, you can scroll down to the comments and I’ll get back to you there. And let me know if this was helpful for you guys or if you have your own tips that you use for balance. But thank you guys for listening. Thank you so much. And as I always say, Dream Until your Dreams Come True.

How to Balance Business and Family as a Mompreneur

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Danielle

As owner of Dream Work Creatives, LLC, Danielle has the opportunity to use her gifts of business development and creative expression. She has a passion for helping solo entrepreneurs and small businesses make their dreams work through marketing and creative strategy. Danielle’s digital marketing services have helped countless businesses build their brand awareness and online presence using social media marketing, website design and content marketing. Her blog features business and lifestyle growth tips and “Dreamer’s Den Podcast: Entrepreneurs Making the Dream Work”. During her free time, she enjoys travel, movies, books and the endless joy of her little one.