How do you know when you’ve nailed your sales funnel? When your audience shows you so.
You’ll know you’ve done the funnel thing right when your email list is growing and your online business revenue follows suit.
So if you’re reaching the right audience, courting them properly, satisfying them with the irresistible content, and sending a clear message, they’re more likely to land on your page and list.
Then the rest is up to consistent email marketing and a solid sales sequence. Monetizing your website using a sales funnel shouldn’t be complicated for you or your target market.
It should be an enjoyable experience in plain language.
That’s why we’re simplifying the sales funnel in this episode of Dreamer’s Den Podcast. So press play and let’s get down to business!
Products and services mentioned:
*This episode contains affiliate links for products that I may receive a commission from if you make a purchase.
0 (0s): “If you don’t know where you’re going, any road can take you there.” That’s a familiar quote from the cat in the book, Alice in Wonderland. If you don’t have a proper system to navigate your target audience through your sales funnel, then you’ll use any route to try to get them to your website to make a purchase. One thing that you don’t want to do is send them down a rabbit hole where they have no idea where they’re going, what they’re getting, and why.
0 (1m 11s): Today, what I’m talking about are sales funnels. Now, last week, we talked about storytelling, content marketing, and copywriting. The week before that, I broke down all of the tools that you need to build a profitable website and to make repeat sales on your website. This week, we’re taking all of those resources and all of those tools and talking about the sales generation process and I’m walking you through creating your sales funnel. Keep on listening to hear more about building a sales funnel using these monetization tools. Welcome back for another episode of Dreamer’s Den Podcast. If you’re a repeat dream catcher, welcome back. If this is your first time, welcome on listening with us. I’m Danielle Towner, your host, and I help entrepreneurs make their dreams work through content marketing, website design, and digital products.
0 (1m 43s): I help them build their brand awareness and their online presence.
0 (2m 28s): Let’s get into today’s topic at hand. Today, I’m going to be walking through the steps to build your sales funnel. I’m going to tell you right now that the core things that you’re going to need are you need content, you need a product, and you need a landing page. These are things that are linked to monetizing your website, but even before you have a website and even before you launch that product, you can actually use a similar system or use the sales funnel to bring money into your business. We’ll get a little bit into that in just a second.
0 (3m 6s): Let’s talk about the product and service. If you’re talking about monetizing your website, you should have some form of a product or service or some type of monetization avenues in place already. Even if it’s affiliate marketing, that’s still considered a type of product or service because you are promoting someone else’s product or service. You should have that if you’re talking about monetizing your website. If you have a product or service, then you need a landing page. Now, we’ve talked a bit about this already and the landing page could be to gather information from the customer, or it could be to give them more information about the product, or it could be a more extensive landing page to give out features and benefits and close a sale—get them to book a purchase, sign up for a course, coaching, things like that.
0 (3m 58s): Like I was saying a few minutes ago, even if you just have your product and a landing page, you can start to generate revenue for your business even before you launch that product. All you need is a landing page and a way to collect information, collect emails from the customer, which will link to that landing page, and a way to collect the funds.
0 (4m 53s): There’s different ways to do this through online merchants. You can use something like Gumroad if you already have your products and you just want to put them there for the time being. If they’re digital products or ebooks, things like that, you could use PayPal invoicing systems. They have different built-in merchant systems if you want to collect money using PayPal. I’m not an advocate of operating business through Cash App. I’m just not, but some people do and it works well for them. Cash App does have specific business accounts where they charge a fee similar to the ones that are across the board with Stripe, PayPal, and different things like that. You are able to collect funds from customers by Cash App. You would just need a landing page to provide extensive information about your product or service, to collect those emails, to nurture that audience, and also a way to collect funds or to pre-sell those items if you haven’t launched that product already. This would also be the same with getting people through the sales funnel into that landing page from social media. That’s what you would need if you aren’t at the step of getting a website or you’re not ready to get full website yet.
0 (6m 13s): Working our way through the sales funnel; you have your product or service, you have your landing page, and the next thing you would need is some flaming content. I’m not talking about your ordinary content. Your content should be high quality anyway, but I’m talking about cornerstone content. I’m talking about you laying it down, giving them something they can feel, you give them a reason to anticipate more of this, and be willing to hand you over their prized possession, which is their email address. That’s the type of content that I’m talking about.
0 (6m 51s): You give them everything you got on this topic, whether it’s to motivate them, whether it’s how-to—people love for you to teach them how to do things—whatever it is or whatever method you’re using to address that problem, give them as much as you can and do it in a high quality way, and enough content. Within that, you would need to put your call to action that’s relating to getting into your landing page and getting them on your email list.
0 (7m 34s): Those are the things that you would start with. Now, content, when I think about content, I think about, in this respect, blogging, but it’s also what I’m doing right now, a podcast, it’s video, it’s content on social media. With social media, video, and things like that; it could take more than one time presenting this information in different ways, solving other problems that’s related to the benefits of the product. Just make sure that you’re doing a good job at this and that you’re not half doing it. That is a step of leading them and collecting these emails, but there are other steps on the backend of this such as the email sequence, going through that sales process. I’m going to walk you through setting up your landing page and the content and all that.
0 (8m 40s): The content and ads should be lead-generating. It should lead your target audience to the landing page. Even with your content and with your ads, you have to be careful about how you’re wording this information because most social media platforms go through some type of review. It may be automated at first, it may be manual if you have to go through another review process. They’re making sure you don’t have any content that is misleading, or that is giving too many guarantees, that it’s not some type of a get-rich-quick thing. So, be careful in your wording.
0 (9m 25s): Let’s talk about the landing page the email marketing platform. Most people to choose an email marketing platform that has landing pages already integrated, or they have templates that you can customize to your liking and send people there. You also have other options to build your landing page and connect it, or it’s basically a part of your website. That way, you’re not sending people or redirecting them somewhere else. There’s something like ConvertKit where you can basically link those pages to your website. So you have several options.
0 (10m 20s): I always talk about MailChimp and ConvertKit because those are the ones that I’ve used and those are the ones that I’m familiar with. I’ve had peers that talk about MailerLite, but MailChimp, I started off with them and then I switched over to ConvertKit. They are a little bit different. MailChimp started off as more user-friendly to me, but ConvertKit is super simple. Switching from MailChimp to ConvertKit, it just seemed like it was too simple to me, but it’s just that I loved ConvertKit’s landing page and automation set up. There is a better open rate with ConvertKit as far as the responses that I was getting. I love their landing pages too.
0 (10m 52s): There’s a way through a website builder to set up a beautiful landing page and to connect your email form from either of these places to your landing page. The choice is up to you and how customizable you want this to be. It may fit in better for you to use that website builder. It may fit in better with the theme and the branding of your website. Once you have that information, once you sign up for whatever email marketing platform you want to have, or that website builder, and not have to worry about code and set it up on your own website, then you’re ready to roll with setting up your landing page for success with all the elements you need on that landing page for people to want to sign up for you emailing list or want to buy.
0 (12m 3s): If you want a step by step or if you’re a more visual learner, then I have a landing page tutorial on my YouTube channel, the Dream Work Creatives YouTube channel. The best way to find that is to go to my website, danielletowner.com/dream-biz-tree, and go to free training and you will see marketing tutorials. If you click on that, it’ll lead you to my YouTube channel and you’ll find that landing page tutorial. This podcast episode’s Dream Biz feature is Bluehost. With plans starting at $4.95 a month, Bluehost is the easiest way to get your website up and running at lightning speed and in record time. My favorite part is that their uptime is one of the highest in the industry. Less downtime for your website means more uptime for your business revenue. Visit danielletowner.com and choose Start a Blog from the menu options to learn more.
0 (13m 11s): Here are the elements that you want to have included on your landing page—the copy that you want to have. You need to have a compelling headline. You need to use those power words, but also include text that’s going to wow them or catch their attention about solving their problem and the benefits that they need to have. You need a compelling headline. You need three to four key points that explain the benefits first and the features last. So, in addition to that compelling headline, you want a couple of bullet points that are talking about the benefits—exactly what they’re getting that’s going to help them solve the problem that they’re having. Then you can list some of the features after that, and you want to close with a call to action right before that button.
0 (13m 42s): The call to action is basically sealing the deal about this is what you’re going to get, or this is what you need to do to get what I’m offering to you. You put that right before that button.
0 (14m 15s): On the button, you can make it something unique to your brand or your language, or you can keep it simple depending on the goal that you have: Subscribe, Join, Buy, I Want It, Give Me, Get whatever it is. There’s different ways that you can do that. Another thing about the button is that you want to make it stand out. The things that you want to make stand out are your compelling headline, your call to action, and you want the action button to stand out from all of this. Whether that’s making it a contrasting color, making it brighter, making the text on there bolder, or making it darker if you have bright, bold colors in your branding. You want to make it contrast from everything else so that it stands out and they’re ready to click and ready to go.
0 (15m 33s): Those are the things that you want to include on this landing page. You also, if you have the options like ConvertKit has, you want to add your Facebook pixel to track conversions on that page. Anytime anyone visits that landing page, the pixel records that. So when you’re ready to go and view information about that or you’re ready to set up ads, you want to track down all the same people who visited that page and show them these ads. The pixel will have all the information in your Facebook business manager.
0 (16m 21s): If you’re using a website builder like Elementor to build your landing page, you can still I’m use this pixel. Even though you can’t embed the pixel in the actual landing page like you would with ConvertKit in the landing page area where you place code or tracking information, you still can use the Facebook business system to connect your website to it. It’ll track different pages of your website or specific pages that you set up in the conversion and tracking tools in advance where it’ll track, with that pixel, people who have visited that landing page.
0 (17m 11s): That’s something that you definitely want to take advantage of. Also, don’t forget to connect your lead magnet to the landing page. Whether this is something that is for a paid product or service, or whether you’re just collecting that information and giving them something for free, you can upload this to the confirmation portion of this landing page. Once they click that button, you can give that information directly to them, or you can upload the file in another place and it will actually email them for them to be able to download it in the confirmation email that they get. So make sure that you connect that.
0 (17m 54s): Like I said, if you watch the tutorial, you’ll see the area where you’re able to do that. In between that confirmation and them getting whatever it is that they signed up for, you can also make an additional offer to them. If you have more than one product, you can make an additional offer to them. For instance, if they’re getting this free information and you have a low-cost product that is complimentary to what you’re offering them for free, you can go ahead and introduce them that, in the meantime, before starting to send out those that sales sequence and building that relationship. This is where your email sales sequence comes into play. This is where it comes in. You would create five to seven emails and these emails would be a mix of telling your story, giving them information about solving their problem, or giving them additional details or checking on them about the information that you just gave them that they just signed up for.
0 (18m 26s): It will be a combination of telling your story, giving them more details about solving the problem, and checking on them about what they just already received. In the midst of that, you will start to warm them up about your paid offers. You will ramp it up with how much you present that offer and your calls to action, and how much you talk about that. You will ramp it up as you get closer to the end of the sequence.
0 (18m 57s): That’s where your email sales sequence will come into play. With either one of these email marketing platforms, you can set this up to be automatic so that no matter when, or as soon as someone signs up for this each sequence, it would trigger them to start receiving these emails. It doesn’t have to be back to back. It doesn’t have to be every day. You can set it up at different days and times. You can set it up with time in between when these emails come, but this is going to be a huge part of that sales process and making that sale.
0 (19m 34s): After this, depending on how well you do with these email sales sequence, how good your copy is, and just overall how good the process is, you’ll either make sales or you won’t, or there will be people who are ready now, later, or eventually. Those who are getting good information and who are satisfied with it, then they will stick around on your email list, whether they purchase or whether they don’t.
0 (20m 32s): From there, you can continue communicating with your audience and building that relationship. Continue giving them tips to help them solve that problem. Talk about yourself, tell more about your story, and your situation. Give behind-the-scenes information. Talk about what’s going on in your life to the extent that you want to. Ask about them; open the communication for it to go both ways. Some of the things you can do is send notifications each time that you have activity such as your live streams, when you drop new videos, blog posts, and podcasts, even when you drop new products or services. It be that they didn’t need or didn’t want the product that you were offering at that time, but it may be something else that they need. You can also continue to learn from them and they can continue to see what’s going on with you. They may just want to see that you’re going to stick around.
0 (21m 17s): Continue giving out those tips, those how-tos, and just filling them up with this information. Continue making those offers. That is how it works with monetizing your website through a sales funnel. If you have those products or services, and like I said, even if you don’t have a website, you can start this process, or you can pre-sell your product or services.
0 (22m 5s): If you have any questions about this, if you found this valuable, or if you want to give me feedback or anything like that, press the record button if you’re listening from Anchor. If you’re listening from my website, you can post your questions in the comments. Also, if you are looking to use a website builder like Elementor to build your landing page, I have something for you. Go to danielletowner.com, look in the menu at the top and go to Dream Work Tools.
0 (22m 47s): There, I’ll have the Elementor landing page template for sale in my shop. This is something that you can easily download. If you have a WordPress website, you can add the Elementor plugin and upload this template, change the colors, and customize the wording to fit your business, your product, your service, and you’ll be ready to roll. You’ll have that part out of the way. All you need to do is get everything set up with your email list so then it starts triggering to send that email sales sequence. Like I said, if you have any more questions, feel free to ask. As I always say, dream until your dream comes true.