How to Repurpose Content to Save Time on Marketing

How to Repurpose Content to Save Time on Marketing


Planning to repurpose content for marketing is the best decision a mompreneur or solopreneur can make for your business. It does a lot more than save time on content marketing.

Repurposing your video, blog, and podcast will help you put the right content in the right form for your audience.

Learn how to repurpose one piece of content to create a video, blog, podcast, and social media posts across all channels. All you need is a topic, outline, a little bit of patience, and a plan.

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Danielle Towner | Entrepreneur + Digital Creative Resources

Danielle Towner (0s): It’s not the load that breaks you down. It’s the way you carry it, my dear. Now that quote was from Lena Horne, except for that last part. The, my dear part, I can just kind of throw that in there. That was all me. But the quote is relevant to what we’re talking about today. I work with a lot of solopreneurs, mompreneurs, and small businesses. And that’s exactly what we’re doing in the beginning. We’re carrying the bulk of the load ourselves. Cause you may not be at a point to where you can invest in getting help. You’re learning to implement those automations and systems and the different things that help you to lighten your load.

0 (43s): But there are other ways that you can, while you’re working hard, work smart at the same time. And one of those is what I’m going to share with you today, which is how to repurpose one piece of content into multiple pieces of content and marketing materials. And that’ll save you a ton of time on planning out your social media content, planning out content for your website and on all areas on all platforms. Now, not everybody’s going to be on all platforms at all times, if at all. So that gives you an opportunity to put your content in front of different people in different ways, depending on how your audience responds.

0 (1m 29s): That’s exactly what I plan on showing you today. And that’s a system that you can implement right away. And it costs you nothing at all, but just putting on your thinking cap and doing a bit of planning. So stick around to learn more about how to repurpose your content.

1 (1m 52s): Danielle (2m 0s): Welcome back for another episode of Dreamer’s, Den Podcast. If you’re joining us for the first time, thank you so much for stopping by. And if you’re here for a second, third, or umpteenth time, thank you for coming back. I’m Danielle Towner of Dream Work Creatives and I help entrepreneurs build their brand awareness and online presence through web consulting, content marketing and digital products. So today I have something special in store for you. Like I’m a mom of a toddler. And so my time is valuable and my time is limited. So I want to share with you one of my secrets to getting multiple pieces of content across all different types of platforms and that’s repurposing in my content.

2 (2m 46s): So I want to tell you how to repurpose your content, on one piece of content, into multiple pieces of marketing materials and content that you can share across all platforms in a variety of different ways. So we know that all different platforms, that our audience responds differently depending on the type of platform it is. But that works out perfectly for this. So I’m going to tell you that I’m sharing the way that I recommend to do it. And then I’m going to share the way that I currently use this strategy. But you can take it and remix it and chop and screw it any kind of way you want to that fits best for your business model and your content marketing strategy.

2 (3m 29s): So the first thing that you want to do is you want to decide what type of content will be your core piece of content. So that can be your audio podcast. That can be a video podcast or any type of video that you use, or it can be a blog. But you want to decide like which one of these is going to be my core piece of content that I’m going to start with. And from there you want to decide on your topic and create an outline based on what your topic is for that content. When figuring out what type of content, that, what type of topics you want to use, you would do something like using a foundation of your niche and creating different content topics based on your niche.

2 (4m 16s): But we’ll go into that into detail in another podcast episode. Let’s stay on topic today. So from that main topic, you want to create sub topics. So you know how this goes. You’ve been to school, you had to do an outline for your research paper and for different content that you had to write. So it’s the same concept. We still want to use that outline in whatever type of content that we’re doing, whether it’s video, whether it’s audio or whether it is our blog. And next, we want to expand on each of those sub topics and write key points for those sub topics, because that’s what we’re going to be using as the foundation.

2 (4m 60s): So after you write this outline, you want to use that to create your video, create your blog or your podcast, whatever you’re using as that core content. And you also want to take that outline and send it to the side. Whether you did an outline on electronically in your notes or your planner, or whether you wrote it down in the notebook like I like to use, I use both of them, but you want to take it and sit it to the side and save it for later. Cause we’re going to use that in just a minute. After you’ve created that content and you’ve got it all smoothed out and edited and ready for publishing. If you’re doing it by audio or video, if that’s your core, that is when you would send your content for a transcription.

2 (5m 46s): You can send it to Rev and pay about $20, depending on how long it is, and get that transcribed. Or you can sign up for a service like podscribe, which is what I use. And you can, if you have a podcast, you can connect it to your audio podcast and it will, your podcasts will automatically be transcribed probably about 30 minutes after it goes public. Or if you have a video, you can actually upload the audio or convert your video to audio. And you can use that to have that transcribed. You can use it in multiple ways, but this is what I’m recommending. You can use that transcription to create a blog post. You’ve already broken it down.

2 (6m 27s): You’ve already taken your outline and broken it down into several key points. So you just basically take that podcast and fill in those key points, dress it up. And it’s already conversation style. It’s already your tone, your voice, so that makes it easier. But you basically use that transcription to fill in those key points and create a blog posts out of it. And if you’ve done a good podcast, then it will be a very wholesome and quality blog post because it will be the right length and it will have all of those components in there that you need for it to satisfy your user’s experience.

2 (7m 8s): Okay, once you do your blog post, if you started off with video, you would take that transcription and you would add it to your video. And it’s an easy way to do this in YouTube, but you can also do it with your other types of videos too. And then if you’ve done an audio podcast, you can take that same transcription and add it to your blog posts and also embed the audio version of your blog posts. And if you’ve done it by video as well, you can add the video portion of it to a blog. And that will be another type of, another piece of content, right? If you started off with a blog, then you would just use this same outline and that blog to create a video or create a podcast from it.

2 (7m 56s): So those are like you getting your repurposing to get your main types of content blog, video podcasts, right? But now we can further repurpose this and make social media posts. So this is how we would do that. Go back again to that same outline that we created in the beginning, you can take those main points in those topics and break those down into topics for your social media posts. And then since we’ve elaborated and added, expanded on those sub topics, we can take those and take the blog posts or take those whatever types of content and highlight, use whatever the highlight is under each of those sub topics, take that and either reword it or just expand on it and make that the caption or the copy for each of our blog posts.

2 (8m 54s): Now we’ve got a blog, we’ve got a podcast, we’ve got a video, and we’ve got social media posts. You can also take that same content and repurpose it. Like I said, chop it and screw it and repurpose it across several different social media platforms. For instance, if you took that, if you created a graphic or you took a picture and you took that, those main points that you highlighted, those sub points and the highlights that you made into a social media caption or the copy. You can take that and break that up and use that for multiple tweets or use that for a thread of tweets on your Twitter account.

2 (9m 41s): So if you posted on Instagram or Facebook, you can actually take your caption and then break that up into multiple tweets or a thread and post that on Twitter or vice versa. If you’ve already made tweets out of this, you can screenshot some of those tweets, repurpose that and put it on other social media platforms like Instagram. And that seems to work very well for a lot of people’s social media platforms. They like to see those screenshots, especially if they’re really compelling or informative or entertaining. That’s the key to make sure that it is beneficial and it’s helping your audience. So that is how you would repurpose.

2 (10m 21s): And I wanted to share with you also my current system, it’s similar to what I just told you, but I’ve kind of implemented some things that are helpful for me going forward. This is how my process goes. Like the first thing I do is I create those, those topics for the month. So I have certain things that I focus on within my business. And it’s surrounding what I told you. My mission is with helping entrepreneurs build online businesses and build their awareness and all of that. So I have different pools of content that I pull from and I work by series.

2 (11m 1s): So, based on the series that I’m working on, I create my topics. I create my topics that I’m going to work off of every month. Then from those topics, I decide whether that topic is best fitting as a podcast or as a tutorial. From there, I decide how I’m going to use it. So if I feel like it’s best as a podcast, I wasn’t recording my audio podcast by video at first, but now I’m recording my audio podcast as video. So now I have a video and also an audio podcast that I can take from that one piece of content, right?

2 (11m 43s): Then, I’ll transcribe it, add the video and the podcast to my blog, and the transcription, right? So that’s another piece of content for my blog. If I decide that it’s best as a tutorial, then I’ll record it and I’ll add it to YouTube. I’ll still transcribe it and add the transcription to the YouTube video, but I will also take it and repurpose that into a blog for my website and add the video to my blog.

2 (12m 24s): So that’s a video and a blog from one piece of content once again. And also I started to, like I said, or expanded on repurposing all of that content into social media posts. So I use different snippets or different pieces, chunks of my video. And I post that on my Pinterest account and on my Instagram account to give an introduction or give some highlights about what my videos and my tutorials are about. And then I put a call to action on there telling them to click the link in my bio to go to the full video. I also, from my blog content and from audio transcription, from that outline, I highlight the key points from that.

2 (13m 12s): I expand on them, and that’s another way to give me some content for social media. And also I’ve done what I just advised you to do and repurpose that caption into multiple tweets that I can post on Twitter to give me Twitter content. So that, doing this strategy and adding other activities, just behind the scenes and other things that goes on within your business. Stories that you want to share, that can fill up your content bucket, or that can fill up your content calendar as far as social media posts and blogging for your entire month, when you create these topics.

2 (13m 56s): And then when you plan it out, it can fill it up for the entire year. So repurposing not only saves you time with how you have to schedule content and how you post your content. But it can also save you time and coming up with this content calendar and coming up with what exactly you’re going to post on social media and what you’re going to write about. So whether you’re a parent or not, whether you’re a mom who’s starting a business or a mompreneur or not, everybody is trying to find a way to save time and get things done. You may be a solopreneur and you’re just starting out and you may not be at the point to where you can invest and get help with your business.

2 (14m 44s): But this is a way to get more things done in more time, and get the most out of that piece of content. And get your audience to exactly what they need from you by using the call to actions and repurposing. So let me know if you have found this helpful, and if you still have any questions, if it’s something that I didn’t cover, ask your questions in the comments. If you’re listening from the Anchor platform, you can press the record button asking your question. If you are listening or watching from my website, scroll down and you can post questions or comments in the comments there. And, if you’re watching from YouTube, then you can post your questions, your comments, or share your tips in the comments below.

2 (15m 33s): And if you found this helpful, subscribe to my channel because I’ve got more in store for you in the coming weeks. Thank you guys for listening. And as I always say, Dream Until your Dreams Come True. Bye!

3 (15m 59s): <music>

How to Repurpose Video, Podcast, Blog, and Social Media Content

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Danielle

As owner of Dream Work Creatives, LLC, Danielle has the opportunity to use her gifts of business development and creative expression. She has a passion for helping solo entrepreneurs and small businesses make their dreams work through marketing and creative strategy. Danielle’s digital marketing services have helped countless businesses build their brand awareness and online presence using social media marketing, website design and content marketing. Her blog features business and lifestyle growth tips and “Dreamer’s Den Podcast: Entrepreneurs Making the Dream Work”. During her free time, she enjoys travel, movies, books and the endless joy of her little one.