How to Self Publish and Make Multiple Revenue Streams from One Book

How to Self Publish and Make Multiple Revenue Streams from One Book

Want to learn how to sell out of your book and rake in cash all by yourself? What about turning one book into multiple streams of income? Well, you’re in the right place at the perfect time!

Leslie Crawford of Exposed Books Publishing is here to teach you everything she knows about self-publishing. But this is not just a regular tutorial to say you’re an author. We’re talking about publishing and marketing strategies that get you book sales.

Ms. Crawford, AKA the Queen of Writing, has published four books, launched a literacy program for children, owns an online bookstore, and teaches others how to self-publish and make a business from their book.

Leslie has a lot to celebrate. After working in the financial industry for 14 years, she said goodbye to corporate America and hello to being a full-time business owner. She’s proud to have been in the publishing industry for 10 years!

Listen and learn as she drops these publishing and marketing gems.

• The benefits and drawbacks of self-publishing vs. working with a publisher.
• How to create multiple revenue streams form one book.
• The biggest mistake authors make when self-publishing their book.
• How to tell your story when writing isn’t your gift.

Connect With Leslie:

IG: author_leslie

FB: Author Leslie

LinkedIn: Exposed Books Publishing


Danielle Towner | Entrepreneur + Digital Creative Resources

0 (0s): Danielle: There is no greater agony than bearing an untold story inside you. That’s a quote from the late great Maya Angelo, but a similar agony is telling the story that you had inside of you, but having no one to read it. So today’s guest is here to make sure you don’t have that problem. After 10 years of experience in the publishing industry, she knows what it takes to not only sell out your books, but make multiple streams of income from one book. So that’s just a few of the things that we’ll be discussing in today’s episode.

0 (32s): Leslie Crawford of Exposed Books Publishing, LLC is here to drop gems and tell you all about what it takes to be a self publisher and find success from writing your book. So stick around and keep on listening to hear all about it.

1 (49s): <music>

0 (57s): Welcome back for another episode of Dreamer’s Den Podcast. And if you’re on for the first time, I want to give you a warm welcome and a virtual hug, because I know we all could use one right now, but I’m so excited for today’s episode because we talk a lot about writing and content marketing. And I’m just about to release that series, but we have a special guest on who started her own publishing company. And I’m excited about this because I’m actually in collaboration working on my first book project.

0 (1m 31s): So this is I’m sure this is going to be awesome. And she has a wealth of information and a lot of experience to share with us. So we have on with us Leslie Crawford of exposed books publishing LLC, and she has over 10 years in the publishing industry. She’s published four books of her own. She has a literacy program called “When Children Write” and she also has The Literacy Shop, which offers reading material and book series all ages.

0 (2m 4s): And she does all this while she’s helping others publish their own books and their writing projects. So she has her hands full, it’s awesome, and I’m loving it. And I kind of feel like I can relate to her because she’s spent 14 years in the financial industry before she took her leap into entrepreneurship. And she’s a mom and that’s kind of how I got my start. I did probably about six years in the financial industry. Part-time in college and full-time afterwards before I took my leap of faith.

0 (2m 36s): So I’m so excited to talk to her. So labeled the Queen of Writing, I want to welcome to the show Ms. Leslie Crawford. Thank you for coming on.

Leslie Crawford: Hi, Danielle. Thank you so much for having me. I’m so excited to be here today.

Danielle Towner: Awesome. I’m glad to have you. Now we talked about your background a little bit with how you started off in the financial industry, and now you are proud to be a full time entrepreneur.

0 (3m 6s): So let’s talk about like how long have you been in the publishing industry overall and how did you get your start?

2 (3m 14s): Leslie: I’ve been doing this for 10 years. My 10 years was, actually this past June where I celebrated my 10 year anniversary from the first time I published my first book, which was a definitely a crazy journey over these past 10 years. I remember when I first decided to actually write a book. And as you said, I was in a financial industry. I went to college for business, writing a book was never on my mind, but I was always a big reader of urban fiction.

2 (3m 50s): I love urban fiction. I can read a whole book within a couple of days. And one day I was sitting at home on vacation, cause I didn’t go anywhere that year. And this was in 2008 and I just asked myself, I said, I wonder if I could write a book because growing up in the city, I grew up in Baltimore city. I just saw so many things, whether it was outside of my neighborhood, in the my family, friends from the time growing up to adult, I’m like all of this stuff that I’ve seen, I could write a book about this.

2 (4m 23s): And I just took that chance and started writing. It took me two years to actually write the book because I was in college getting my bachelor’s degree, raising a son, and working full time. So I did it when I could, but when I actually finished the book in 2010, I was like, Oh my gosh, I actually wrote a book that I was like, wow. And that’s how I started writing.

0 (4m 57s): Danielle: Awesome. Well, first of all, congratulations on your 10 year anniversary. That’s amazing. And also I think that’s the cool way that you started, because like you said, from your experience, you said you could write a book on all the things you’ve seen and done and the experiences you had. And like they say, like everybody has a story. So it’s so cool that you started off with your experiences and telling your story.

2 (5m 24s): Leslie: Yes. And I didn’t think I could, honestly I did doubt myself. I didn’t think I could do it. Cause I was like, I don’t want to be like all the other urban fiction stories. I want it to be different, but I also wanted it something where people could relate to you. And because I was a woman, I wanted to be able to write something to where other women could relate to the things that I saw, even something, some of the things I added in the book was things that I’ve went through. And every book after that was urban fiction, but it was geared towards helping women to be a better version of themselves.

0 (6m 2s): Danielle: Nice. I love that. As far as your publishing company, let’s talk about that. Like what does your publishing company bring to the table that’s different from others?

2 (6m 15s): Leslie: So in, when I first wrote my book, I went with a publishing company in 2010 and I hated it. I got my first royalty check in the mail and it was 75 cents. I said to myself, I said, I don’t care if I sold one book through them. Cause I still had my website where I was selling my books. My royalty check should not have been 75 cents even if it was one book. From that point on, I was like, I don’t want to do this anymore and I started doing research on how to publish books.

2 (6m 49s): I really didn’t know anything about self publishing. Only thing I knew was the traditional publishing route; going through a publisher and having them do all the work until one day, someone said to me, that they self published a book. So I started doing my research and it took me about three years of doing my research and properly knowing how to actually self publish a book and make sure that I’m marketing correctly in any sales consistently, et cetera. And when I started my publishing company in 2013, it was more for me.

2 (7m 21s): It was for me to be able to keep everything in house and all the work that I was doing was to be able to keep my coins. I want to collect my coins and not have to disperse them to everyone else, and then I get the leftovers From that point on years went by, years went by and I was writing more books, writing more books. In 2017, I started taking it a little bit more serious because then I was just more of okay I’ll sell a book here, I’ll sell a book there wasn’t really pressed.

2 (7m 51s): Cause I still had my full time job and the full time job in the financial industry, I started to extremely hate. I hated it. I did not want to be there no more. And I started investing more and more and more into my writing. And then I had people start asking me, can you help me write a book and was just giving out information for free? And it did too. One day someone said, you need to be charging for this. I’m like, no. Don’t worry about it. You know, I’m just giving out this information.

2 (8m 24s): And one day I just decided, I was like, I want, I want a publishing company where I help other people, but it’s different. It’s different than what’s out there already. So what Exposed Books Publishing brings to the table is, I offer multiple things. If you want to learn how to self publish, but do it the right way, I’m going to teach you how to self publish. I’m going to teach you how to actually build a business by writing one book. And that’s where my mentoring program come in. I have a three to six month program where I help women make – And most of my clients are women to step out of their comfort zone.

2 (9m 2s): Not only with writing the book because sometimes writing the book is the easiest part. It’s what’s going to happen after that book. So I help them get in that mindset of being a business owner and not just an author. We want to treat our books as if it’s an actual business and not as a hobby because when you treat it like a hobby, you’re going to get hobby results. That’s what my publishing company brings. So I’m teaching you how to build a business from that book. And then I have some people that say it look Leslie. I don’t have time. I just want to publish my book.

2 (9m 33s): I don’t have time to be building a business behind me. I got a job. I got kids, I got all this other stuff and I get it. So then I offered them, okay you can publish with me, but you’re going to keep 100% of your royalties. I’m not collecting any royalties from you. I’m still going to help you market your book and promote your book. I’m not going to take any of your money once your book comes out. You are going to reap all of your benefits from your, your book sales. So those are the different things that Exposed Books Publishing bring to the table that most publishing companies – well I call myself an independent publishing company.

2 (10m 10s): They’re not bringing that to the table.

0 (10m 12s): Danielle: Right. That is definitely – That’s totally different and that much better than the first initial experience you have because 75 cents, like that reminds me of like the music industry or the entertainment industry where, you know, they signed this contract and they don’t explain to them, okay, this things are coming from the budget and this is coming from it. And you know, you know, they don’t explain how the financial portion of it goes. And then they there’s this surprise at the end of the day.

0 (10m 43s): Leslie: Right. Danielle: So it’s great that you’re taking a different route and you know, giving a different perspective and I’m sure putting a better taste in people’s mouth about the publishing industry.

2 (10m 55s): Leslie: Yes, that’s my goal is to change the narrative when it comes to self publishing, because a lot of people think self publishing is easy and it’s not. It’s not as easy as people think and I really believe self published authors, we don’t get the respect that we deserve. You know, we’re doing everything on our own. We don’t have a team of editors and team of people marketing. We have to do all this stuff and get to go out and hire an editor. We have to hire someone to do our cover. When we do our illustrations, we have to hire someone to do our illustration.

2 (11m 31s): We have to hire someone to do our marketing, or we do our marketing ourselves. Everything that we’re doing is coming out of pocket. And sometimes starting out, we’re just a one person team. We don’t have all of these people. And we work hard to get our books out there and we don’t get the respect. Like I said, we respect that we deserve. We work hard and I just want to change the narrative of self publishing as – people portrayed as, Oh, if you’re a self publisher, you’re not a real author. Well, just because I didn’t have a large publishing company backing me doesn’t mean I didn’t put in the work.

2 (12m 3s): Danielle: Right.

0 (12m 3s): Exactly. You put in more work actually. Leslie: Right. You kind of discussed some of the drawbacks and benefits just in answering that question about what you bring to the table that’s different. So like from your overall experience, what would you say, comparing self publishing and working with a publishing company, what would you say are the benefits and drawbacks of each of those?

2 (12m 31s): Leslie: Before I go into that, I do want to say by no means am I do I discourage people to go with a traditional publishing company, if that’s your choice, then go for it. But that wasn’t my choice. And the benefits of self publishing is you can keep a hundred percent of your royalties. You have control over everything. No one is going to tell you, Oh, you need to change your book title because it doesn’t fit with our company. You need to change your cover because the cover is not what we like.

2 (13m 2s): You have control over everything. You’re not obligated to a contract to where you have to produce X amount of books within a certain amount of time. You work at your own pace. If you want to produce one book within five years, that’s your choice. Another benefit of self publishing is you control the shelf life of your book. Working with a traditional publishing company at any time, they can pull your book. If you’re not getting the sales that they require you to have within a certain amount of time, the benefits of working with a large traditional publishing company is you do have a full marketing team that backs you.

2 (13m 40s): They’re going to do your marketing and promotion for you,they’re going to get you those book tours and stuff like that to where, if you didn’t go with a traditional company, you got to hustle and do that for yourself. You gotta put in the work, you gotta zip up your bootstraps and get out there and stomp the pavement and do it yourself versus with a traditional company, like I said, they will do it for you. Some traditional publishing companies will offer you a sign on bonus where you’re going to get X amount of dollars upfront, which is good for some people, but just like in the music industry, that money that they’re putting out there for your book and all of this work, it eventually gets subtracted from that bonus that you may get.

2 (14m 26s): Both industries have it’s pros and cons to it. And I always tell people when they ask me, which one should I go with? It all depends on how much work you want to put in. If you are a lazy person and you just don’t feel like doing the work, go out, find yourself an agent and have that agent pitch to a traditional publishing company for you. And you gotta remember when getting that agent, you’re paying them a percentage also. But if you know that you can put in the work and you’re not expecting results the next day, you’re willing to go hard for yourself, go the self publishing route.

2 (15m 0s): Danielle: Right. It seems like it’s definitely worked out for you and that you’re going hard to help others to have a similar success story. Leslie: Yes, that’s my goal is to get people out of that mindset that because they’re self publishing and they can’t do it. It’s not easy. And it did take me years. It took me a long time to get to this point. And it was more of, I had a lot going on. I’m working, in school, I’m raising a child, and I couldn’t focus as much, but I didn’t quit.

2 (15m 34s): Cause there was times where a whole six, seven months went by and I had not one book sale, but I was like, you know what? I can’t quit. I got to keep going. And now today I’m still getting people that’s saying, “is your book, first book available?” I want to buy a copy of it. And I have not promoted that first book in probably two or three years, but I’m still getting sales from it. Danielle: Nice. That residual. Leslie: Yes.

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2 (17m 21s): Danielle: Now, speaking of residuals, this is what, like I was amazed by. You said that you created seven streams of income from writing one book, seven streams from one book y’all. So, tell us more about those seven streams and how you did that. Leslie: It took me some years, a whole lot of years. And in the beginning, my first string was just the book sales and I didn’t get any other streams until 2017.

2 (17m 54s): Now, remember I started this in 2010. So seven years went by before I even had a second stream of income, but my streams of income came from me having to step outside of my box because I would always hear about all these multiple streams of income. And it was always directed towards wealthy people. Oh, they have all these streams of income. So I didn’t think that I could do seven streams income because then my mindset was, I have to have seven different companies, but that’s not what seven streams of income is.

2 (18m 30s): Every income steam that I have is within writing. It has everything to do with writing. So first is my book sales. That’s one stream of income where someone can go to my website anytime and order a copy of my book. My second stream of income is speaking engagements. I landed my first speaking engagement in 2017 from a book that I had just produced. And someone saw me doing a live on Facebook and asked me to speak. And from that point on, I’ve been doing speaking engagements.

2 (19m 2s): So that’s my second stream of income. My third stream of income are digital products. I offer digital products to customers that may can’t afford my coaching services. So I have a digital product on marketing, how to sell out of your book in 30 days. I have digital products on how to actually self publish your book. And I have a digital product on how to create seven streams of income. So that’s my third stream of income stream.

2 (19m 32s): My fourth stream of income is my mentoring and coaching program. Fifth stream income is my writing program that I have for children. I have it after school. Before COVID happened, I had an afterschool program at six different schools throughout the state of Maryland. And I recently transitioned that over to online classes. So that’s five streams of income. I have my online bookstore. My online bookstore, I just launched it in June of this year and that bookstore are children’s books of all ages.

2 (20m 2s): And I offer other authors a platform to have their books. So that’s another stream of income that I have. And my final steam of income that I have is I offer actually publishing my actual publishing service. So as I mentioned before, someone want to publish their book with me. They can do that as far as I do, the editing book covers publishing process, all of that. So those are my seven steams of income.

0 (20m 28s): Danielle: Nice. It seems like you have the full package that you can offer and, like you said, you had to step out of your box, but you’re still like within that same industry. So you’re not like all over the place.

2 (20m 42s): Leslie: Exactly. I’m not trying to do this because I see a lot of people that say, Oh, I have all these streams of income, but everything is in a different industry. It’s like they don’t make the money on this part. So they run over here and try to do something else. I try to keep everything in house. Everything has to do with writing. One month, I may not make no money from this particular stream of income, but I have my other streams of income to make up for it. So that’s why it’s important to have different streams of income.

2 (21m 12s): And like I said, it all started with a book. Everything started with me writing that one book is stepping out of my comfort zone and not quitting when I didn’t have book sales. My speaking engagements came from me doing lives on Facebook. I hate doing lives on Facebook. I don’t like doing it. But when I saw that, someone asked me from Johns Hopkins University, they were like, Oh my gosh, thank you so much for this topic that you’re talking about. I would love for you to come and speak to this group that I have at the university and it’s paid.

2 (21m 45s): Oh, you want to pay me to come speak? Absolutely. And from that point on, I’m like, okay,I did good. I know what I’m doing as far as speaking. Let me add this to my supplementary income. And from 2017 until 2019, I spoke at multiple universities. I spoke at churches and I spoke at different events, just from my knowledge in the writing industry.

0 (22m 9s): Danielle: Nice. I’ve heard someone recently, King Ashley Ann, she was talking about like, all y’all y’all don’t want to go live, but she was saying, that’s the easiest and most affordable way to build. And that’s even outside of your marketing budget because it’s free. And she’s saying, you know, she said, that’s the easiest way to build your community. And that’s something that I’m trying to get into is like live streaming now. But it’s the same way for me, you know, just trying to it’s different live than when you’re recording.

0 (22m 43s): You can go back and fix your umms and uhs and all that stuff. But, but like you said, just doing the activity. If you keep doing the activity, then things happen for you, you know that you never even expected.

2 (22m 56s): Leslie: I agree. I think sometimes we overthink the lives and I try to be consistent. But I will say since probably COVID happened, I have not been consistent with my lives, but I do know it brings great benefits from it. And I think sometimes people, they get discouraged because they don’t have no one watching or it may only be one person watching the live. But I’ve been on a live, especially on Instagram where I didn’t have nobody watching and I just kept talking and he kept talking as if somebody was actually on there.

2 (23m 32s): But then when it posted it posts to your feed, you know, people do start seeing it. They may have not been there at that initial moment, but they’re there. And then also like with Instagram, you can record a video. You just post it to your IGtv. If you’re that afraid the live of, but being consistent with your lives, they definitely help with building your market. And it will take time because like I said, people may not join in it right away, but if they see you consistently doing it, they’re going to eventually come in because people are nosy and they want to know what you’re talking about.

0 (24m 9s): Danielle: Right. That is so true. What would you say? Cause we’re talking a lot about marketing and I, I preach about like people making the mistake of not marketing their product, or like you said, getting discouraged when it doesn’t happen as fast as they wanted it to happen. But as far as the publishing industry and the newcomers, what would you say is the biggest mistake that you see them make when they’re new to publishing books?

2 (24m 37s): Leslie: Oh my gosh. So you have a book that’s coming out. Let’s say you’re releasing your book today. You’re all excited about the book the first 30 days. And then after that, no one hears from you again and that’s not going to work. I have worked with so many authors where I tell them, you have to consistently promote. Don’t expect me as a person that whether I coach you or help you publish it – whatever my role is.

2 (25m 8s): Don’t rely solely on me to publish your book. This is your baby. I’m going to promote your book as much as I can, but I also have to promote other authors’ books. I also have to promote my own stuff, but this is your baby. You just gave birth to this baby. And you’re afraid to talk about it. Yeah. You had good sales for the first 30 days because you had your book release party and everybody was excited. Family and friends bought your book. But what about the people that don’t know you? What about those strangers that want to read your book, but they don’t know who you are.

2 (25m 41s): So they can’t find your book. They’re looking for a book exactly the way you wrote it. And they don’t know who you are. Because you stopped promoting. I have worked with people who produced books in 2019. Once 2020 hit, I have not seen one promotion. I said, I’m like, Hey, here’s some stuff to promote your book. You know, I saw this event where you can – Oh, okay. It’s like, the excitement dies down. But then, you know, they get upset and say, I don’t have any book sales.

2 (26m 11s): Well, how is someone’s supposed to buy your book. Danielle: When they don’t know. And they don’t know you exist. You have to talk in consistent in. I always hear, well, I don’t want to promote my book every day. Cause people get tired of seeing on social media. Okay. They can unfollow you. I will promote every day I post on – I have three Instagram pages I promote on all three, at least three times a day. If you don’t like it, you can unfollow me. But I need to feed my family.

2 (26m 41s): I have bills to pay. So I have to consistently promote, promote, promote, and promote. And that’s the biggest problem that I see with authors – new ones is that first 30 days they’re excited and hyped up and had good book sales. And you know, the book release party came out and everybody supported them. And then the hype dies down because the sales started dropping. But it only started dropping because you stopped promoting.

0 (27m 9s): Danielle: Right. I’ve heard that too and seen it where people are, they get timid or they feel like, Oh, well I don’t want to pester anybody or bother anybody by posting or talking about my book or sending too many emails too much. But everybody doesn’t – not to sound mean or anything, but it’s – the world doesn’t revolve around you. Their life is not like, Oh, what is she doing right now? What is she posting right now? So everybody is not going to see everything you post every time everybody’s not going to open every email you send.

0 (27m 39s): And you know, like you said, they have an unsubscribe button and an unfollow button. But you know, you’re like the way that things are controlled on the internet and on social media, you have to put it out there more than once. You have to put it out there more than twice, more than three times. So

2 (27m 58s): Leslie: Absolutely because you posted it on Monday and someone may not see it until next Monday. Just the way the feeds be. And maybe not that long, but sometimes I won’t see people’s stuff until like two days after they post. And I’m like, why am I seeing this? But you have to be consistent. You have to be consistent with anything that you want out of life. If you’re not consistent with it, the results are not gonna come. Danielle: Yeah.

0 (28m 23s): And nobody can trust you that way. Absolutely. Okay. What about those who haven’t written their book yet? A lot of people like they have a story to tell because everyone has a story, but they may not have the writing experience or the skills or writing just may not be their gift because we all have different gifts and talents. So what advice would you give to someone who has their story, but they may just not have the capability of writing it?

2 (28m 53s): Leslie: The best thing I can say for those, you have one or two options. You can hire a ghost writer, have them tell you a story. That is a pricey process, but if you know you trying to get something out there, you just can’t find the words to, to write it. Hire a ghostwriter. Your section second option is just write it, write it down in a journal. Journal what you have to say. I work with a lot of authors who their book came from their journal.

2 (29m 23s): And when they have sent me their book, it was literally from their journal. And I’m like, okay, so now I’ve got to put this together. And I was okay with that because they let me know ahead of time. They were like this was hard for me to actually write down because I’m not a writer. I didn’t know how to put it all together, but I journal every day and I took my thoughts and just put it in my journal. And this is how I, this the only way I can present it to you.

2 (29m 55s): And, but because I’m an editor and I’m able to take someone’s story from their journals and put it together. It was a longer process, but I understood where they was coming from. Because first we had a conversation about everything with their stories about, and like I said, they let me know up front. I can’t write, this is not my gift, but I have a story to tell. So those are your two options. Hire a ghostwriter or put it in journal form and take that journal and put it all together or hire someone to put it together for you. But it’s never going to get out there. If you don’t do something, you can sit with your thoughts in your mind all day long, but it’s just in your mind, it doesn’t go any further than that.

0 (30m 34s): Danielle: Nice. Those are excellent tips. Excellent options. And it’s like, I’ve seen before, like even people who have writer’s block, that’s what they say. Just start writing, you know, just start putting something on the piece of paper and it’ll start flowing or coming together.

2 (30m 50s): Leslie: Yeah. That’s the easiest. And like right now, I have writer’s block. I have been trying to write the last month. Can’t do it. And for some reason I wrote a story and when I went back and read it, I was like, this is trash. And I deleted it and I’m like, I gotta start over because I refused to put it out there and what’s getting me through my block is certain TV shows that I’ll watch. And what’s going on in that TV show with, depending on what it is that I’m writing about will kind of get me over that writer’s block.

2 (31m 21s): Or sometimes I just have to stop. I have to stop and rethink things. I went through a writer’s block from 2015 to some, I produced my book in 17 for two years. I just stopped writing because my focus wasn’t there. And I was like, I’d rather just not write versus put out a book that’s trash just because I want to say I wrote another book. So sometimes you just gotta stop. Gotta stop and reset.

0 (31m 51s): Danielle: Yeah. And I like what you said about watching the shows too, because that’s one of the things that I was telling when I kind of shared a little bit, you know, to help people get to know me. Like I liked to see the creative process of, of certain things and like movies and TV shows, and that does kind of help to trigger your thoughts and put them in the right place. And so there’s like you said, just recharging. Sometimes you just gotta recharge and take care of yourself and then it happens.

2 (32m 21s): Leslie: Yes.

0 (32m 22s): Danielle: Okay. Now tell us about your services and how my audience can reach out to you if they want to collaborate, or if they want to get help with their writing projects,

2 (32m 33s): Leslie: People can reach out to me via my website, which is On there, you can submit a contact form. Just send me an email from there. And if you want to collaborate or you just have questions, the email comes directly to me. If you want to book a service, I have multiple services on there. I have just a 30 minute consultation where we can talk and figure out what’s the best option for you. I do that service because sometimes authors don’t know what’s best for them.

2 (33m 4s): And I’m not about taking someone’s money. Just to say, I have a new client because my mentoring program may not for you. Such as someone asked me last night, it was like, well, I want to learn. I want to be in your mentoring program. And I told them no. And she was like, what do you mean? No? I say you’re already a business owner. My mentoring program is to help all this build a business. So you don’t need this program. We can do something else. I offered her a strategic planning session for 90 minutes. You get to speak with me and I’m going to give you the run down of how to self publish your book on that strategic planning session.

2 (33m 40s): We’re going to talk about self publishing, we’re going to talk about marketing and everything else. You’re going to ask me any questions that you have about this industry and writing your book. I also have a marketing service program. I was getting a lot of authors DM me on Instagram asking how can they market their book? They don’t, they’re not getting any sales from their book. I offer a 45 minute marketing session where I break down everything to you on the proper ways to market your book and how I was able to sell out a one book within 30 days, multiple times, those are my phone call services, my consultations.

2 (34m 18s): But then like I mentioned before, I also have a mentoring program and the mentoring program is not to help you write a book. The mentoring program is to teach you how to actually build a business, a self publishing business. So you, one day can be able to maybe offer these services to someone else. So you can reap the rewards of your book sales and build your own publishing company and help someone else later down the road and all of those services along with my editing services, I also do editing for clients of their books.

2 (34m 49s): I mainly deal with urban fiction genres, memoirs, and poetry books and children’s books. Anything out of that I don’t really touch on, but all of those services can be found on my website at And you can also follow me on Instagram at author _leslie and on LinkedIn at Exposed Books Publishing.

0 (35m 13s): Danielle: Perfect. Awesome. It has been such a pleasure having you on, and you gave a lot of helpful information for my audience and also for me. So thank you so much for joining us.

2 (35m 28s): Leslie: Thank you so much for having me. I really enjoyed myself and I hope your audience have learned something about the self publishing industry, and I’m just grateful for

0 (35m 38s): the platform that you have.

Danielle: Awesome. Thank you. Well, you guys, you heard, you heard all of this information and it’s a wealth of information about self publishing and the publishing industry in general. She is definitely a leader and an expert that you can reach out to for any of your writing projects and about marketing for your books. So if you have any questions for her, you can reach out to her. She’s given you her contact information.

0 (36m 9s): If you have any questions for either of us, you can press the record button on this podcast. If you’re listening from the anchor platform, thank you guys for listening. Come back and tune in with us again. And as I always say, dream until your Dreams Come True.

1 (36m 27s): <music>.

How to Self Publish and Make Multiple Revenue Streams from One Book

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As owner of Dream Work Creatives, LLC, Danielle has the opportunity to use her gifts of business development and creative expression. She has a passion for helping solo entrepreneurs and small businesses make their dreams work through marketing and creative strategy. Danielle’s digital marketing services have helped countless businesses build their brand awareness and online presence using social media marketing, website design and content marketing. Her blog features business and lifestyle growth tips and “Dreamer’s Den Podcast: Entrepreneurs Making the Dream Work”. During her free time, she enjoys travel, movies, books and the endless joy of her little one.