How to Use Landing Pages to Monetize your Website

How to Use Landing Pages to Monetize your Website

Did you know you can start earning income from selling your products and services before you even build a website? All you need is a landing page, social media platforms, and the right strategy.

Sure you should build a website eventually because you need an online presence. Both websites and landing pages are cornerstones for making money from your blog or online business. A solid marketing strategy depends on them. Websites are a core part of your marketing for content, search engine optimization (SEO), and displaying products, services, and systems. 

But if you’re trying to raise money for your business quickly or need to test ideas, a landing page is enough. So today I’m going to share both strategies with you. Here’s how it all works.

Start With Knowing the Goal and Mapping Out the Plans

Begin by thinking about what you want the result to be and write it down. If you want to sell a product or book a service, be specific even down to the number of sales and revenue you want to have.

Next, go back to the marketing plan you created while planning for your business. Use the information where you defined your target market. This is critical for attracting interested buyers to your content, landing page, and offer.

After defining your target, you should write down the types of content you will use to attract that target audience. For example, I used blogs, video tutorials, podcasts, and social media content. I also combine this with social media ads. Your strategy may use all or some of these content forms or you may use something different such as live streaming or social media groups.

Last, plan out the topics for each area of your content. Then decide if you will create it all yourself or if you will use outsourcing such as a copywriter, blogger, editor, etc. Once you set all of these, you have your foundation to make money using your landing pages.

How to Make Money Using Just a Landing Page

You don’t have to build a full website to sell online and use a landing page. Delaying the website may be the perfect solution to pre-sell a physical product or even a virtual service, digital product, or course. There are marketplace platforms dedicated to showcasing consumer products and services. It started as eBay and Amazon, but now options are endless. 

It’s simple to use your email marketing platform along with a site like Etsy or Zazzle for products, Gumroad for digital products, and Amazon for E-Books and Affiliate Sales. Affiliate offers, products, and service offerings can link directly within your emails. Then you can use a payment gateway such as PayPal to send invoices, set up subscriptions, or collect recurring payments. 

You can also monetize your social media group using a landing page and one of the payment options above. These are only a few of the platforms available to host your products, services, and payments. When you’re ready to build your website, it’ll be simple to create a connection between your site and landing page.

How to Monetize your Website Using Landing Pages

How to Make Money from your Website with a Landing Page

Use content to make money from your website using a landing page. But don’t use just any old content. Use your best pin-worthy and shareable content. For example, a blog post that breaks down how to do something using screenshots and case studies. Or something that solves one of the problems related to your product or service.

Once you’ve given the customer enough to build the know, like and trust factors, it’s time to ask for the action. Link the landing page within a call to action on your post or use a pop-up form. The landing page will either be a sales page with solid copywriting that leads into a product offer or the same type of landing page with a free offer in exchange for an email address.

You don’t have to be a brand new piece of content either. Check your analytics, social media platforms, or Pinterest pins where you’ve shared previous content. If you’ve had a post that performed well based on comments, engagement, or shares, this is the perfect spot to add a relevant landing page. 

When I was a travel blogger, I wrote a listicle (list article) about dining in Las Vegas. The article was getting a noticeable amount of traffic from Pinterest. So I decided to add a pop-up that included a related lead magnet. The freebie was a list of 50 free attractions to visit in Las Vegas. My email list skyrocketed!

Your next job is to continue building the relationship and getting to know your audience. Use a mix of informative tips, entertaining content about yourself, and product or service offers. But before you get to this, you’ll need to build your landing page. 

Watch the ConvertKit Landing Page tutorial or keep reading for a step-by-step guide.

So let’s get started building your landing page.

Step 1: Choose an Email Marketing Platform

After using MailChimp for years, I recently transitioned to ConvertKit. You can build your landing page right within your email marketing platform. This gives you the option to either connect it to your website or use it as a standalone. There are also options to connect tags and trigger automation to make the monetization process easier.

See the ConvertKit Landing page below:

How to Build ConvertKit Landing Pages to Monetize your Website

But, wait. There’s another option

You can also use a website builder such as Elementor to create a beautiful landing page and integrate your email subscriber form.

Here’s the link to a customizable landing page template for Elementor and WordPress.

Step 2: Add the Right Marketing Elements to your Landing Page

A landing page is simply a web page where a visitor lands using the URL you provide. It’s a place where you strategically intend for your audience to land so that you can put your offer in front of them. 

Putting together a landing page that draws attention is simple, but you want to construct a page that’s effective at meeting the goal. The core goal of your landing page is to motivate your audience to take action (give you their email address/contact details, take in information such as watching a video, or make a purchase). 

Make sure you include these marketing elements for a high converting landing page: 

  • Bold, Compelling Header– Make sure the header addresses the problem you’re solving.

  • Benefits and Features-List some of the benefits of your offer first. Then share a few features. Benefits are what’s in it for them. Features are the bells and whistles and what the offer includes. If you combine the two, make sure you’re telling your audience what those features can do for them.  Listen to this podcast episode if you want a detailed breakdown of features and benefits. 

  • Call to Action-Tell the landing page audience what they need to do to get the offer. They want you to tell them and your conversion depends on it. For example, “Enter your name and email address to get your free checklist” or “Click Join below to get started”.

  • Beautiful, Eye-Catching Design– Make it pretty, but make the right details stand out. The header, the call-to-action, and the action button should be visible, bold and clear.

  • High-Quality Images-Avoid blurry or pixelated images and stay away from overused stock photos. Make sure the images relate to the audience you’re targeting as well.

  • Connect your Social Media Pixel– If your goal is to sell, pixel tracking is a must. It helps you keep up with conversions and re-target landing page visitors while running ads. You can track pixels from your website or through your email marketing platform, depending on which you choose.

See the examples of the landing page below:

How to Build Landing Pages to Monetize your Website

How to Connect Landing Pages to your Website 

You have several options to get your target audience to your landing page. 

  1. WordPress users can use custom links in the menu by going to Appearance>Menu>Custom Link. Copy and paste the link to your landing page that you receive from either MailChimp or ConvertKit. 
  2. Use a plugin. ConverKit offers a plugin that allows you to create a page in WordPress and select the landing page or email subscriber form you want to show up on that page. 
  3. This helps if you want to use a special permalink/URL for the landing page. You can also add SEO to the page. 
  4. Use a website builder like Elementor so the landing page is already built into your website.

Connect an Email Sequence

If your landing page has a goal of selling a specific product or service, create a 5-7 day email sales sequence and connect it to your landing page. When you receive subscribers, this will trigger the sequence to start automatically sending the emails. You can schedule them to send on specific days and times and space out the days in between each email. 

Just as before, use a mix of informative tips, entertaining content about yourself, and product or service offers. But the sequence should be specific to that product or service offer. It should also include hard offers and calls to action the closer you get to the end of the email sequence.

Continue Nurturing the Relationship by Giving Valuable Content

Once the subscriber reaches the end of the sequence, continue sending content to help them solve their problems, get to know you, and make offers in between. If the subscriber purchases your product during the sequence, it’s a good idea to send follow up emails to:

  • Thank them for their purchase.
  • Check on their satisfaction or progress with the item.
  • Ask them if they have any questions.

And that’s it. You’ve created your landing page and you’re ready to make website and email sales! Throw some good ole social media in the mix and you’ve got yourself a funnel. 

Now, I’ll turn it over to you. What question do you have about monetizing your website using landing pages? 

Danielle Towner | Entrepreneur + Digital Creative Resources

*This post contains affiliate links for which I may be paid a commission if you make a purchase.

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As owner of Dream Work Creatives, LLC, Danielle has the opportunity to use her gifts of business development and creative expression. She has a passion for helping solo entrepreneurs and small businesses make their dreams work through marketing and creative strategy. Danielle’s digital marketing services have helped countless businesses build their brand awareness and online presence using social media marketing, website design and content marketing. Her blog features business and lifestyle growth tips and “Dreamer’s Den Podcast: Entrepreneurs Making the Dream Work”. During her free time, she enjoys travel, movies, books and the endless joy of her little one.