Blogging is still one of the most effective tools to build a community that engages, shares, buys, and refers.
Blogs are cheap to create, free for readers, and effective at proving yourself as an expert in your niche.
And the cherry on the cake is that you’re free your blog to write how you choose.
But as freeing as it is to post your own blog, there is a method to creating blog posts that convert readers to clients and customers.
This podcast will share eight key things you need to do to nail your blog posts each and every time.
If you do this, you’re well on your way to shares, pins, and profits.
0 (0s): You can buy your attention, advertising. You can beg for attention from the media, PR. You can bug people one at a time to get attention sales. Or you can earn attention by creating something interesting and valuable, and then publishing it online for free. That quote from David Meerman Scott is talking about blogging, how blogging creates high value ,and how you have the opportunity to put this in front of your audience for free, if you do it right.
0 (34s): I’m going to be honest with you, I’ve probably used just about all of the strategies that he’s mentioned. I’ve bought attention from advertising. I’ve begged for it from the media or PR. Maybe not necessarily working with a PR company yet, but I’ve gotten exposure from guest blogging and used some of these strategies that a public relations agency or consultant would use. Oh and I’ve definitely bugged people one at a time. I started off as the sales person and I’ve been selling since I was able to talk.
0 (1m 8s): But one thing that I can tell you is that the latter strategy is the most effective and creates the most long-term relationships and results. Because you’ve gotta give something to get something and creating something interesting and valuable is something that people want. And publishing it for free online is even sweeter. Blogging is at the heart of my online business because it’s how I began my journey and it’s something that I completely enjoy.
0 (1m 40s): I wanted to break down today for you guys, how to nail your blog posts each and every time you write. Because to create something interesting and valuable, you have to have a method to it. I’m breaking down my method for you today, and the way that I’ve been able to gain traffic, gain clients and stay booked and busy in my business. Keep on listening to learn more about how to nail your blog posts each and every time. Welcome back for another episode of Dreamer’s Den Podcast.
0 (2m 24s): I’m your host, Danielle Towner and I help entrepreneurs make their dreams work through website design, content marketing, and digital products. And on today’s episode, as I just told you, we are getting more into our content marketing series. A lot of business owners are not taking advantage of blogging or they haven’t yet for whatever reason. They may not have time, writing may not be their gift or skill, and they may just not have the resources to invest in it.
0 (2m 54s): But you can always learn, and you can always add different components into your business. Blogging is near and dear to my heart because it’s how I got my start. And it’s always been a part of my business. I actually built a business around a blog versus building a business and then using a blog to draw in an audience or draw in my market to my business. So I pretty much know it through and through. I’m able to give you information from the angle of not having the pressure of using it as a marketing strategy, but as an avenue that I had where my audience was drawn in.
0 (3m 32s): And then I created products and services and opportunities around that blog. There is what I like to say, a formula to it or a method to it of ways that you can nail your blog post. And what I mean when I say nail it is basically get the results that you’re looking for. I always say start with the goal in mind. What is your goal? What action do you want your audience to take. Do you want to just give them information or entertainment them? Are you trying to get them to sign up for an email list or visiting a landing page to sign up?
0 (4m 8s): Are you going straight into a hard sale and offering a product or service? Are you trying to get them to book you? Do you just want more engagement and more comments and discussion to build that relationship? Whatever your goal is, you need to build up to it within creating this blog and within your content strategy. So here is the first step that you need to take, you need to start with an outline. Because some people just start typing and you know I can’t let you off the hook without some kind of plan.
0 (4m 43s): And you have to have a plan. You have to have a map, an outline in everything you do because you need to know what the end goal is and you need to know what result you want. What reaction, what action you want them to take. And you need to know how to get there. The same with your writing. You need to know what you’re trying to communicate. You need to know what area it needs to go in and you need to know how you are going to lay this out. So start with an outline. Yes, go back to school, go back to the fifth grade, go back to middle school, high school and get down to the basics of having an outline just like you’re doing a paper.
0 (5m 19s): Just like you’re doing a research paper or a term paper, go back to the basics to your outline. Your outline is your guide. It’s going to keep your blog post on topic. It’s going to make sure that you don’t lose your audience because you’re running on a rampage all over the place with your content and it’s going to dissect your writing into bite size or topics. So you are going to have your main topics and then you are going to have different areas of that main topic that you wanted to discuss.
0 (5m 49s): And then it’s going to dissect it further into the sub-topics within there. By the time you finish your outline, it helps writings to flow. It prevents writer’s block and it kind of helps you break down your paragraphs, so you’re ready to go. You’re ready to know what to write and where. And it just makes it easier to write overall. The second thing that you need to do it is, you need to teach them. People are most likely searching for something. They are looking for something. They are looking for how to do something.
0 (6m 19s): They are looking for a how to solve a problem or they’re looking for a product or service to address an issue or solve a problem that they’re having. That’s what you need to be teaching them. And you need to be addressing whatever audience who’s problem you’re trying to solve. And you should know this already because you have it mapped out in the business and marketing plans that you’ve already created in that we’ve already discussed. So you need to teach them, entertain them.
0 (6m 50s): And if you can pull it off at the same time, that’s even better. Some of my peers like the call, it edutainment. You’re teaching them, but your doing it in a fun way. And that should be easy if you’re doing what I’ve already advised, bringing yourself. Taking that representative mask off and bringing your own language and your own lingo, your own personality into it. Then your tribe is going to flock to you and you will be able to edutain them easily.
0 (7m 22s): Do that. Have fun with it. The process should be fun. You should be able to teach and inform without having to be stiff and stuffy. The process should be fun for you because you enjoy it and it should be fun for your audience too. The third thing is that you want to link to facts that support your topic and points. Even though you may know this area or this topic like the back of your hand. Because you’ve been to school for it and you practice it as your profession or in your business.
0 (7m 54s): Or you’re just so giddy about it that you’re an enthusiast and you learned everything that you could possibly want to know about it. Even if you have done research on it and you know the facts based on your research, you need to link to supporting facts for your topic. They need to see that other people agree with what you’re saying or other experts back of it and it’s good overall. It’s good for your SEO and you don’t want everything to be surrounded by you.
0 (8m 28s): Even going back to my example of, let’s go back to school. Let’s go back to your research papers. They had you to cite certain sources so that you’re not just saying the grass is green because I said so. The grass is green and the grass is green because of what’s in this link to this article right here that is proving that as a scientific fact. That’s why the grass is green. So you need examples outside of yourself and what you know.
0 (8m 59s): Alright, I want to share a little secret with you guys. When I was first getting started with Dreamer’s, Den Podcast, I had to research to answer a lot of questions. Like how do I record an episode? How do I get my show into all the apps that people like to listen to? And of course, how do I make money from my podcast? The answer to every one of these questions is simple, Anchor. Anchor is a one stop shop for recording, hosting and distributing your podcast.
0 (9m 29s): And the best thing of all is that it’s 100% free and ridiculously easy to use. And now Anchor can match you with great sponsors who want to advertise on your podcast. That means you can get paid to podcast right away. And one thing I also liked about it is that it kind of reduced the workflow so that you didn’t have to do a lot of the leg work. And I could focus on getting guest and started interviewing and recording immediately.
0 (9m 60s): So if you’ve always wanted to start a podcast and make money doing it, go to anchor.fm/start to join me and a diverse community of podcasters already using Anchor. That’s anchor.fm/start. And I can’t wait to hear your podcast. Alright, a little side note. If you follow me on Instagram or Facebook, you probably saw a story from me recently where I shared a photo of me completing my application for my absentee ballot.
0 (10m 30s): I’m staying safe home as much as possible and keeping me and mine safe. But I do understand that my vote and my voice matters, especially at critical times like these. If you share some of the same concerns that I do, just know that voting isn’t just going to the polls on election day anymore. Options like early voting mail-in voting, and ballot dropboxes are available to more voters and are growing in popularity. How to Vote, a tool created by Democracy Works, breaks down the options your state offers for casting a ballot, empowering you to decide when and where to vote.
0 (11m 11s): With the how to vote voter tool, you can sign up for election reminders, see what’s on your ballot, get step by step assistance requesting your mail ballot, explore your options for returning your voted mail ballot, check your voter registration status, find your polling site and make sure you have the appropriate ID. Decide when and where you’ll vote this year at howto.vote.
0 (11m 43s): Number four, less is more when it comes to words choice and paragraphs. Lets break this down. We’re going to break this down into two here. Let’s talk about
2 (11m 55s): the language or a word choices.
0 (11m 58s): I know you’re eager to show up and show out and show off on what you know. You’ve been reading these books and building your vocabulary and looking up what these words mean and all of that, but it’s too much. It’s not necessarily, especially for online content, for digital content. People are simple. They like to keep it simple, so don’t overwork yourself. Don’t overwork your brain with what some people call big words with your large vocabulary. With the dictionary and your head.
0 (12m 30s): Just keep it simple. The rule of thumb with digital writing or with blogging is that you want to keep it to about a ninth or maybe 10th grade level. Because you don’t want to turn people off. And again, you just didn’t want it to be boring if you’re using unnecessary language. There’s a way to simplify everything, even phrases that you used. Sometimes there’s one word that you can use to say the same thing as using a large phrase.
0 (13m 0s): And that leads me into the second topic of this point about language, word choice, and paragraphs. You want to write in small chunks of text instead of writing in the traditional paragraphs. Because traditionally, the way that we’re taught to write is a pretty lengthy sized paragraph. That’s kind of broken down online, at first, into four lines. Sometimes you can even make it less than that because you got to think about how people are looking at it from a mobile device too.
0 (13m 36s): And you want to make it look appealing and not look overwhelming, but you want to make it digestible for them. You want them to be able to easily read it. And if it looks like an easy read, they’re more prone to stick around and skim through it or read some of it. And it’s easier for them to find what they’re looking for. I would say two to four sentences, no more than four lines. And sometimes if it’s a point that you really want to stand out, you can do one or two lines.
0 (14m 7s): Because that’s the beauty of blogging that it’s kind of more freestyle. It’s more a freestyle as far as your voice and as far as the way that you write it. So these are just like basic rules of thumb. But also in what I was saying about there are some ways that you may be extending a sentence by using a large phrase when you can say the same thing with one word. You want to go back and check out these things because that will help you to shorten your sentences.
0 (14m 39s): And it’ll also help you to shorten your paragraph because you don’t want a long sentence either. You don’t want so many words in your sentence that it makes the sentence hard to read. Just keep it simple, keep it easy to read, make it appealing and make people want to read it. Next number five, give examples, stories and case studies. In addition to plugging links to supporting facts, give real life examples.
0 (15m 9s): You can use examples from other people with complimentary or related businesses. Or you getting you some of your own examples. When I’m telling people something about what they need to do with properly designing or creating their landing page, I throw in screenshots. And I actually have arrows and have things circled to show them exactly what I’m talking about. Stories, storytelling we’ve talked about. If you’re giving somebody advice about something, whether it’s right or wrong, you can talk about an experience that you have with it.
0 (15m 41s): Or you can say, “well, you want to do it this way because… And I know this because I’ve tried it the other way and this is what happened for me.” Or I would suggest you do it this way because it didn’t work out that way and tell the story about what happened. That can work either way. You can tell the story about why you’re giving them this information and how it was helpful for you. And case studies, like I was saying show information from other external sources, authoritative sources.
0 (16m 10s): Makes sure that they’re relevant and that they’re actually qualified people to be giving advice about this. And then even throwing in testimonials from some type of proof or documents from client. Not showing their information, but showing that they were satisfied with what you’re providing them or showing how you’ve helped them with the same process that you’re advising them on. Any type of information like the screenshots photographs, comparisons, infographics. Add this as an additional source and add this to show them that you know what you’re talking about and that you have documents to prove it.
0 (16m 50s): Or that you have additional information from outside expert sources. Number six, ask questions. It’s not all about you. You’re having a conversation with someone. Even though it’s a blog, you’re having a conversation with someone. That is how your blogging should flow. You’re not talking to a wall. You’re not talking to a piece of paper.
0 (17m 20s): You’re talking to people and human beings. They can talk back to you in comments, on your social media, or wherever they’re finding you on the platforms. Ask them questions. Get them involved in it. Ask them did you find this helpful? How do you handle this problem that I’m sharing with you about or that I’m talking about? What tools do you use? What questions do you have? You can ask them if they have any questions. But don’t say, “do you have any questions?” Because that’s an easy way to say, no. Say, “what questions do you have? What else would you like to know about this topic?”
0 (17m 52s): You can ask them, “have I covered what you were looking for? Or is there something else that you’re looking for or did this trigger your thoughts or questions about something else? What else do you need to know?” Ask some of those questions. The last thing that you want to do is have a call to action. And that is if your goal is to lead them, to take some sort of action. Your questions could be, a form of a call to action because you may just want them to engage and get information.
0 (18m 23s): You may just be working on building that relationship. And that may be just a portion of the series. This may be just a relationship building to give them information and get them talking. So your question could be a form of a call to action. Or you could want them to actually do something else like what we just talked about. “Sign up for my email list. Go to this landing page to get this free lead magnet. Click on this to go to a sales page to get an upgrade of whatever it is we just talked about.”
0 (18m 56s): It could be a number of things. “Go follow me on social media.” Those are some of the actions that you may want them to take. So you would put that in a call to action, but you want to lead them into this. So you want to close it out or have a conclusion that recaps everything that you went through, the problem that they’re having and how you’re helping them to solve this. And then that’s when you hit ’em with the call to action, because that call to action is going to further help them with solving this problem.
0 (19m 39s): Lead them into it and give them a call to action. Those are some of the main points that I wanted to share with you about how to nail your blog posts each and every time you write. How to set it up for success so that you’re doing as the quote said, earning attention by creating something interesting and valuable. And then publishing it online for free. So let’s recap. Start with an outline. Teach them, entertain them, or edutain them. Link to facts that support your topics and points. Less is more when it comes to the word choice and paragraphs.
(20m 16s): Use common, simple language. Use small chunks of two to four sentences versus large paragraphs that take up a whole page on a mobile device. Give examples, stories, and case studies. Ask questions and end with a call to action. I hope this has helped you in laying out the foundation for blogging. Whether you’re new to it or whether you’re already in it and looking to improve your blogging and your content marketing. I hope you found this helpful. Let me know if you’ve found it helpful or not by pressing the record button if you’re listening from the Anchor platform or by going to my website and posting a comment below this recording.
0 (20m 59s): Subscribe, give me a review. Any of those ways will let me know whether this is helpful or not. And also tell me any other questions that you may want to know about blogging. I am @dreamworkcreatives on all social media platforms if you wanted to follow me so that you can get additional business and content marketing tips throughout the week.
Thank you guys for listening and as I always say, Dream Until your Dreams Come T rue.